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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. Michael Thomas is the founder of Magnetic Services. He also spent years as a managing consultant for Microsoft’s global consulting organization. This interview is based on a recent SAMA podcast. Becoming a Trusted Advisor. Selling Expertise.

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Top 35 customer service and support podcasts for 2024

Zendesk

Customer service podcasts provide an excellent avenue for gaining knowledge and insights without disrupting your busy schedule. This podcast is hosted by Zendesk—a leader in customer service software solutions—and brings you interviews with industry experts, case studies, and actionable insights.

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Conversation skills book review 2 – How to talk to anyone: 92 little tricks for big success by Leil Lowndes (1999, 2017)

Red Star Kim

There’s a nice quote in the introduction “ The way you move is your autobiography in motion” – setting the stage for a number of body language insights Non-Verbal Communication (NVC) – the basics (Video) (kimtasso.com). I’m often asked to provide training in conversation skills. There are a few tricks that made me cringe.

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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby. That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby. You're welcome.

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Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

Pre-sales strategy refers to the set of activities, processes, and methodologies that organizations employ to engage with potential customers before the actual sales transaction takes place. In today’s competitive business landscape, the role of pre-sales strategy in driving business success cannot be overstated.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? However, at the same time, GenAI faces significant challenges , including ethical concerns around data privacy and consent, potential biases in AI algorithms, and the risk of job displacement due to lazy or inconsiderate leaders. Enjoy reading!

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Customer Advisory Boards: Jumpstart Your Customer Experience Model

Farland Group

In a recent interviews conducted by Farland Group with leading Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs), we found that more than 85 percent of their companies struggle to bring their engagement strategies to life. And signals to the company that customer experience is worthy of executive attention and resources.