Article Co-Creation Communication Digitalization 
Red Star Kim
MAY 11, 2023
Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines).
MDI Training
MARCH 4, 2024
Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? My research in digital well-being and work with my learning design company have shown me many ways GenAI can significantly boost organizational productivity and employee well-being. Click below to access our AI speech-generated audio.
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Strategic Communications
MAY 16, 2023
As Payal Dhar explains in an article for The Freelance Creative , the AI engine GPT-3, which is used by both Jasper and Rytr , is built around 175 billion parameters. Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says.
Red Star Kim
JANUARY 16, 2023
Alastair will be writing an article for a future edition of PM Forum magazine. Marketing via social and digital channels. There also appears to be a focus on marketing communications whilst personal selling and relationship management are not on the list. Accelerated digital experience. Obtaining feedback from clients.
MDI Training
NOVEMBER 14, 2023
Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. AI does not yet have a (co-)decision-making role.
Red Star Kim
SEPTEMBER 26, 2023
Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.
Cosawi
JANUARY 29, 2024
In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.
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