Red Star Kim

JUNE 15, 2023

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

PartnerTap

JUNE 8, 2021

In Jay McBain’s annual tech stack article for Forrester, he recounts sitting in on various company meetings. Apparently, in those meetings, “the discussions were not about revenue-tiered models and gross-to-net margins but of driving value creation, leveraging network effects, and incubating co-innovation.” .

Digital Transformation 83

Digital Transformation Digitalization Co-Creation Artificial Intelligence 83

Strategic Communications

NOVEMBER 11, 2021

In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. Zoltners, P.K.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

ClearPoint Strategy

FEBRUARY 3, 2021

This approach is particularly important for the production of goods, but has been so successful that it’s been co-opted by other industries. For Toyota, JIT meant getting just the right quantity of raw materials and producing just the right quantity of products to meet customer demand. Map the value stream. Create flow.

Management 52

Management Transportation Manufacturing Software 52

Account Management Skills

AUGUST 24, 2021

And a big customer is anyone who fits in that sort of 80/20 rule, you know, the small number of customers that make up a lot of your revenue and a lot of profits. And are we helping them to meet them? So we’re not meeting the full potential. And we’ve got a specialised tool that helps us understand, where are we?

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

MAY 3, 2024

You’ll see me use it to research use cases for this very article a little later on.) I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. You can find core AI features like content creation, deduplication features for your lists, emails and workflows, and HubSpot’s AI-powered companion, ChatSpot.

Small Business 72

Small Business Media Co-Creation Publishing 72