Strategic Account Management Association

DECEMBER 3, 2020

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. If you’re accumulating data on your customers and even your customers’ customers, how are you using it to develop insights that lead to innovative value propositions?

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Upland

JANUARY 29, 2024

Let’s face it, B2B sales can’t happen without good leads. Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Winning sales teams know strong leads must be converted into successful sales transactions.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Red Star Kim

JUNE 15, 2023

(200,000 companies with turnover or shareholder funds over £1.5m Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Zendesk

APRIL 3, 2023

Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. The modern retail customer journey spans physical and digital spaces to the phygital realm. times as fast as their peers, and they deliver two to five times the shareholder return over 10 years.

Retail 98

Retail eCommerce Digitalization Artificial Intelligence 98

CoSell

APRIL 20, 2021

Today’s digital world is moving at light-speed. Utilize Data Digital technology is rapidly changing how we can work together. We are working digitally in ways that we’d previously had on the drawing boards—but never with the speed or comprehensiveness that we are currently doing. Your shareholders. Bottom line?

Supply Chain 52

Supply Chain Shareholders Decision-making e-Learning 52

CoSell

MAY 20, 2021

But we live in a digital business world. Our interactions are occurring in digital reality and everyone is included. Marketing may have innovative ideas to streamline the path that buyers take. They know that they have to connect with the true desires of consumers to optimize value for their shareholders.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52