Strategic Account Management Association
DECEMBER 3, 2020
Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. In just a few months, COVID accelerated digital adoption as much as 10 years. Customers will reward suppliers who successfully blend a great digital experience with the human touch.
QYMATIX
JANUARY 16, 2023
Why are sales KPIs so important in B2B? Controlling and motivating a B2B sales team with the most fitting sales KPI is critical to its success. Choosing the right set of sales KPI helps a manager in B2B to cut through the noise and see the actionable indicator they need. What are common KPI best practices in B2B Sales?
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Upland
JANUARY 29, 2024
Let’s face it, B2B sales can’t happen without good leads. Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. Winning sales teams know strong leads must be converted into successful sales transactions.
Red Star Kim
JUNE 15, 2023
(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria.
Strategic Communications
DECEMBER 9, 2022
Marketing is the underpinning of every decision made and of every communication activity in any organization, whether that communication is received by staff, shareholders, or customers. Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.
Red Star Kim
JULY 11, 2022
It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Digital and content analytics. Book review: B2B Marketing strategy (kimtasso.com) February 2022. Some suggested focusing on reporting profit improvement instead.
Zendesk
APRIL 3, 2023
Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. The modern retail customer journey spans physical and digital spaces to the phygital realm. times as fast as their peers, and they deliver two to five times the shareholder return over 10 years.
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