Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. In just a few months, COVID accelerated digital adoption as much as 10 years.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. But they do exist.

B2B 130

B2B Key Account Management Healthcare Account Management 130

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads. The buying decision is already taken, when the B2B buyer contacts sales.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Red Star Kim

FEBRUARY 8, 2024

I’ve summarised the key points here as a supplementary learning resource for the delegates. And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

DemandFarm

APRIL 18, 2023

A connected apps ecosystem in key account management involves the integration of your digital key account planning tool with other tools in your sales tech and marketing tech stack. When a lot of tools are used to keep track of your accounts, you will often operate in silos within your ecosystem.

Account Management 52

Account Management Digitalization Management Account Planning 52

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. The first B2B thought leadership campaign “Poets” achieved 3.2m

Marketing 130

Marketing Key Account Management Innovation Account Management 130

DemandFarm

MAY 12, 2023

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Will robots take over all sales jobs?

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

QYMATIX

MAY 18, 2023

High-quality technology and predictive sales software are the future of B2B sales. If you are interested in the impact and influence of digitalisation in B2B sales , then register for the following course: “B2B Sales of the Future – Influence of Digitalisation” Note: The courses are only available in german language.

B2B 40

B2B Artificial Intelligence Sales Analytics Sales 40

QYMATIX

JULY 5, 2023

The Qymatix online course on “Implementing AI-based assistants in sales” provides you with a comprehensive insight into the working world of predictive analytics in B2B sales and which steps are necessary for a successful use of AI in sales. – Managing directors or managers of medium-sized B2B companies.

B2B 40

B2B Artificial Intelligence Sales Analytics Key Account Management 40

QYMATIX

JUNE 1, 2023

Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed for a long time or is only detected when it is already too late. – Managing directors or managers of medium-sized B2B companies.

B2B 40

B2B Suppliers Key Account Management Sales Analytics 40

QYMATIX

MAY 4, 2023

Expand your expertise on the basics of artificial intelligence (AI) and machine learning (ML) in B2B sales. You want to tap your potential in B2B sales and have got a taste of AI through applications like ChatGPT? Various applications of artificial intelligence are gaining strong popularity – also in the B2B sector.

Artificial Intelligence 40

Artificial Intelligence B2B Key Account Management Sales 40

QYMATIX

JUNE 8, 2023

This course is particularly suitable for – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, key account managers and sales managers. – Managing directors or managers of medium-sized B2B companies.

B2B 40

B2B Key Account Management Sales Analytics Sales 40

Red Star Kim

OCTOBER 25, 2023

Blick Rothenberg: Annual Landlords survey – Spotlight on EPC Compare yourself live with your industry peers Personalised report: EPC Survey Report Impact of AI on B2B The impact of AI on B2B Report Arrow: Cybersecurity spot check 2023 Cogniclick can be used for assessment and evaluation to support consulting and sales conversations.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Account Manager Tips

SEPTEMBER 7, 2022

The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Sadly, letter writing seems to be a lost art in the digital age we live in. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Learn more. Save my spot.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

QYMATIX

MAY 11, 2023

Predictive analytics technologies are becoming increasingly popular and are already being used today, especially by wholesalers and manufacturers in business-to-business (B2B) sales. – Managing directors or managers of medium-sized B2B companies. . Then you’ve come to the right place.

B2B 40

B2B Sales Analytics Key Account Management Manufacturing 40

QYMATIX

DECEMBER 12, 2022

One interesting read about the use of artificial intelligence in B2B sales. Artificial intelligence (AI) is gaining relevance in Business-to-Business (B2B) sales. Most if not all sales teams in B2B are in possession of relevant sales data that AI-based solutions can crunch. If AI is not Explainable, It Will Be Hard to Adopt.

Artificial Intelligence 40

Artificial Intelligence B2B Key Account Management Sales 40

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Will robots take over all sales jobs?

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

SBI Growth

JULY 2, 2020

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Digitalization 147

Digitalization Sales Key Account Management Digital Transformation 147

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

QYMATIX

JANUARY 16, 2023

Why are sales KPIs so important in B2B? This is accomplished with the help of actionable metrics and key performance indicators. Controlling and motivating a B2B sales team with the most fitting sales KPI is critical to its success. What are common KPI best practices in B2B Sales?

B2B 52

B2B Sales Management Sales Analytics Management 52

Arpedio

OCTOBER 21, 2021

How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. ? Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

How can Arpedio’s digital solutions empower your business and create continuous GROWTH? How can Arpedio’s digital solutions empower your business and create continuous GROWTH? ? Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

QYMATIX

MARCH 15, 2022

I have written about exciting facts in business-to-business (B2B) sales and marketing. What are the most interesting things about sales and marketing in B2B? For me, the evolving and long-term relationship nature of the job and how high-tech is shaping both are the most exciting thing about marketing and sales in B2B.

B2B 40

B2B Marketing Artificial Intelligence CRM 40

Account Manager Tips

MARCH 23, 2021

Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why key account management is so important.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy). How many do you know?).

Finance 130

Finance Government Profitability Banking 130

Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. World Letter Writing Day + Handwriting seems to be a lost art in the digital age we live in.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Red Star Kim

JUNE 16, 2022

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. The constraints for those regulated by the FCA were acknowledged.

Management 130

Management Key Account Management Digitalization Communication 130

QYMATIX

MARCH 26, 2024

Management should carefully consider investing in a completely new CRM system or alternative software tools to reduce costs and increase revenue. It includes cross-selling, churn, and pricing analytics across traditional and digital channels. But how can mid-market wholesalers and B2B companies keep up?

Management 52

Management Artificial Intelligence CRM Software 52

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Sales process.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

QYMATIX

APRIL 27, 2023

The content combines the two specialist areas of “artificial intelligence & predictive analytics” and “B2B sales management or sales practice” The following courses (only in german language) are waiting for you: 1. basics of artificial intelligence & machine learning in B2B sales.

Artificial Intelligence 40

Artificial Intelligence Sales Analytics B2B Key Account Management 40

QYMATIX

JUNE 28, 2023

Most companies in the B2B sector have so far adjusted their prices based on factors such as production costs, competitive prices and supply and demand. – Managing directors or managers of medium-sized B2B companies. About Qymatix Solutions GmbH Qymatix is your autopilot for B2B sales.

B2B 40

B2B Sales Analytics Key Account Management Manufacturing 40

QYMATIX

MARCH 21, 2023

In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. An effective sales reporting and information management system can thus offer a real competitive advantage. SCHEDULE A CALL NOW!

B2B 97

B2B Key Account Management Sales Profitability 97

Account Manager Tips

JULY 6, 2022

I stumbled across a research paper on co-creating value in B2B systems and thought it'd make a good topic to chat with you about. Learn more about the world's most amazing community of key account managers. And what if we take it one step further and ask what it means to "co-create value" with our customers? The KAM Club.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52