Strategic Account Management Association

AUGUST 24, 2021

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. Adjust notion of stakeholder value.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Planview

AUGUST 16, 2022

The journey towards becoming a connected services organization is a continuum that captures and tracks progression from traditional, focused on generating profit as a singular business unit (weakest link), to a connected business unit operating as a strategic enabler for the organization (unbreakable link). Enhanced Customer Experiences.

Organization 52

Organization Digital Transformation Profitability Customer Experience 52

Apptivo

MAY 26, 2022

The research conducted by Frederick Reichheld of Bain & Company, creators of Net Promoter Score, highlights the importance of retaining existing customers with this statistic – their research says increasing customer retention rates by 5% helps companies increase their profits by 25% to 95%.

Retail 52

Retail Customer Experience Media B2C 52

QYMATIX

DECEMBER 22, 2021

The year is coming to an end and we know you’re all eagerly awaiting our “Best of 2021” blog articles. Every year we come up with a theme under which we decorate the five most successful blog articles. Pricing policy decisions are of enormous importance for companies due to their straight impact on profits.

Artificial Intelligence 52

Artificial Intelligence B2B Profitability Innovation 52

Arpedio

APRIL 3, 2024

It involves engaging with stakeholders at various levels of the organization to uncover opportunities and develop tailored solutions that align with the customer’s strategic objectives. This consultative approach fosters collaboration and builds long-term relationships with customers.

Value Proposition 40

Value Proposition Stakeholders Decision-making Organization 40

Cosawi

FEBRUARY 27, 2023

Even though teams have moved away from simply pushing products, they still are not aligned with what the customer values most. For the customer, this lack of alignment between the supplier’s marketing and sales efforts, engagement and planning is noisy, disruptive and, above all, frustrating for customers.

Marketing 52

Marketing Suppliers Investors Account Planning 52

SalesGlobe

MAY 4, 2022

In your go-to-market (GTM) strategy, you’ll need to first define your Ideal Customer Profile (ICP) to quantify TAM. A good start is to look at your largest and most satisfied customers. What makes them happy, profitable customers? location, account size), customer account intent (e.g., Are they a certain size?

Value Proposition 52

Value Proposition Profitability Innovation Onboarding 52