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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Establishing a Customer-Centric GAM Program.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. By Emily Williams, Strategic Account Manager , Pfizer.

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Transforming Local Government (TLG) 2024: Are You Ready?

Envisio

Next week, one of the foremost conferences in local government innovation returns. Transforming Local Government 2024 (TLG), hosted by the Alliance for Innovation, is a seriously inspiring event. Interactive Workshops: Dive deep into discussions on innovation, performance, strategy, and more.

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Creativity 8 – From consternation to collaboration: Using creativity to turn problems into opportunities in client service

Red Star Kim

Creativity is crucial for marketing and innovation and a while back I produced a series of introductory articles on creativity. Further creativity techniques are explored at a workshop on “Boosting problem-solving, creativity and innovation skills” at the PM Forum. Review the solutions list and brainstorm concrete solutions.

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9 Surefire Ways to Kill Innovation (That You Aren’t Thinking About)

Planview

But bad business habits can throw a major wrench in innovation before it even has a chance to get off the ground. Here are 10 things you might be doing without thinking that are killing your innovation efforts right now. You want people to contribute great ideas to your innovation program, and that’s exciting. Play Favorites.

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

Now, imagine a world in which you can offer all interested participants a ride to your latest store opening or conference, and only pay for the ride if they actually attend. Nowadays, your prospects' inboxes are full of requests: "Come to this launch", "Check out this webinar", "Sign up for this conference".

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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

Missing were innovative connections to the audience. There was no imaginative brainstorming of potential channels. We brainstormed a new plan to identify the right promotion channels. Brainstorm the right promotion channels through an outside-In approach. Step 4: Brainstorm New Promotion Channel Opportunities.