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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. Innovate – Be more innovative in M&BD.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. What is the informal decision-making process? Strategy is a stream of decisions and actions”.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

It focuses on people, purpose, collaboration and innovation. She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. She is considered one of the most influential HR speakers.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

In a B2B setting, AI will review customer websites, blogs, PR statements, financial reports, social media contributions from potential decision makers, determine price elasticity segmented by the sales representative that is assigned to the opportunity, based on their past discounting habits, and assign a probably of winning an opportunity.

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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

What happens in the next sixty days will make the difference. Make sure you have the right promotional channels for your product launch. That makes sense to repeat what works. I needed to give it a sniff test to make sure it was capable of driving the inquiries required for success. Your new product launch is on schedule.

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40+ AI Productivity Tools to Help You Get More Done

Nutshell

Make informed decisions: AI software assists decision-makers by providing recommendations based on the latest data. Collecting information from AI eliminates guesswork, so you can make better choices and mitigate risks for your business. Fliki: Fliki makes it fast and easy to add text captions to videos for social media.

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3 ways a CRM success plan can help you maximize ROI

Insightly

Despite the necessity for change, companies often hesitate to make adjustments to their CRMs. And, as your CRM vendor rolls out new features, your success manager will be there to brainstorm innovative use cases that maximize the system’s impact for your situation.

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