Red Star Kim
JULY 11, 2022
Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. Innovate – Be more innovative in M&BD.
Red Star Kim
OCTOBER 18, 2022
It focuses on people, purpose, collaboration and innovation. She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. She is considered one of the most influential HR speakers.
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Red Star Kim
NOVEMBER 9, 2023
Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.
ClearPoint Strategy
NOVEMBER 18, 2021
In short, avoid head-to-head competition and focus on innovation. This is termed “value innovation.”. Netflix has continued to innovate since then by switching from DVDs to streaming, and then by creating their own shows and movies. Companies should instead look for new market space and ways to reinvent the industry.
Red Star Kim
JUNE 27, 2023
You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.
SBI Growth
FEBRUARY 9, 2013
The team updated dates and added a few social media additions. Missing were innovative connections to the audience. There was no imaginative brainstorming of potential channels. We brainstormed a new plan to identify the right promotion channels. Brainstorm the right promotion channels through an outside-In approach.
ClearPoint Strategy
JULY 29, 2021
Use this list of objectives to brainstorm what’s most important for your industry and your specific strategy, then build a set of objectives that best represent your organization. From a marketing perspective, Goldman Sachs might focus on referrals and connections, and E*TRADE on social media and customer service automation.
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