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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Make Data Cleaning a Routine.

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Though common in large organizations, many small businesses and solopreneurs may not be familiar with the tool. Using the SWOT to Make Decisions.

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Is the Hybrid Work Model the Future of Remote Work?

ACT

Another perk is that they often have the flexibility to modify their work hours, making room for other interests and responsibilities. Tech giants like Apple, Google, and Microsoft have already announced their company culture plans to make hybrid work arrangements permanent. That, in turn, motivates them to get more work done faster.

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7 Powerful Persuasion Tactics to Close Your Next Deal

Hubspot Sales

For example, if you sell payroll software to small businesses, and an inbound lead writes to you letting you know their company has employees in multiple states and that they’re looking for an all-in-one solution, you should use this information to prepare for your sales call. Empower prospect decision-making.

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The 5 Stages of Entrepreneurship

Hubspot Sales

His interest in shoes and sports strongly influenced his decision to start the athletic shoe company. A niche market is a small, underserved segment of a large and established market. After an initial brainstorming session, you’ll need to narrow your scope and focus on one idea. Don’t make the same mistake. The result?

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Beating the ‘I have no budget’ objection: 8 sales experts share their best strategies

Nutshell

lack of trust, lack of perceived value, or simply that the prospect isn’t the right decision-maker. There are always going to be companies (like startups and small businesses) that have firm budget-related objections, but it’s usually easier to identify this early in the sales process if pricing and budget are discussed first.

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The Ultimate Guide to Entrepreneurship

Hubspot Sales

Entrepreneurship is the process of starting (or improving upon) a business with the ultimate goal of making a profit. It often involves great risk and uncertainty, but it’s also an opportunity to overcome those challenges and to manage multiple aspects of a business operation. also the best place to start a business as a woman.