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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD.

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Cracking the Consulting Code: Top 10 Innovation Frameworks

Flevy

FlevyPro is currently used by 100s of consultants and business executives. Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Innovation frameworks used by management consultants.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

Develop marketing consultancy skills There was considerable discussion about the changing nature of our roles in marketing and business development. Marketing consultancy (whether inhouse or an external consultant) requires a slightly different mix of skills to other types of consultancy. What do fee-earners expect from M&BD?

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How To Identify External Factors That May Affect Your Strategic Plan

ClearPoint Strategy

Did you ever think you had the perfect business plan and strategy, only to be blindsided by an increase in tariffs or a new environmental regulation? This article will help you discover how to think about and manage external factors that can cripple your strategic plan (or open up new opportunities). Click To Tweet.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Geographical and psychological distance can seem larger when in a digital space. Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits).

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What is white space analysis? The ultimate guide to addressing unmet customer needs

Zendesk

The “white space” is the opportunity itself—the area where a business can innovate, expand, upsell, and cross-sell its products and services. You can think of white space as a place of unfilled potential—a blank slate or canvas that is waiting to be colored in with unarticulated customer needs and business opportunities.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

there are plenty of other reasons, like bad location, poor business plan, ineffective marketing, expanding too fast, and so on. If you go into business hoping for the best, you're most likely going to fail. You have to actively work to make a business successful. In the digital age, this is easier than ever before.