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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com).

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The definitive guide on how to write a business plan (free templates)

PandaDoc

A business plan is essential to your company’s success. After all, seven out of ten businesses fail within five years. We know you’re starting a new business or moving to expand and want to stay focused on the positive and the last thing you want to talk about is failure. What is a business plan? Who are we?

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Don't assume because you have the business, you'll keep it. Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's. GRAHAM Different stakeholders will value different things. Stakeholders value business improvement.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

social media services). He continues by explaining the importance of making the strategy engaging and listening to feedback from stakeholders. He tackles what can go wrong with your strategy by describing Shell’s use of scenario planning. There’s a warning about over-reliance on any particular approach to strategy.

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21 Books About Starting a Business You Can’t Afford Not to Read

Hubspot Sales

Books About Starting a Business. Profit First. Review excerpt : “Must-read for anyone aspiring to pursue their passions or use social media for business.”. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses ” by Eric Ries. The Founder's Dilemmas.

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Key Account Management: The Ultimate Guide

Hubspot Sales

According to the Harvard Business Review , customer satisfaction increases 20% within a few years of starting a key account management program. Profits and revenue, meanwhile, can increase by 15%. A KAM should develop dynamic business acumen. Able to build rapport and establish credibility with account stakeholders.

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Creating a Modern Partner Program That Works

Openview

You may want to include appropriate stakeholders throughout the organization (legal, finance, operations, sales) to avoid surprises and unnecessary delays in implementing a partner program. A successful program will proactively provide reporting and other metrics to their partner base as well as internal stakeholders.