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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

An interview with Michael Thomas by Harvey Dunham, Managing Director of Business Development at SAMA. Michael Thomas is the founder of Magnetic Services. He also spent years as a managing consultant for Microsoft’s global consulting organization. What is the project management process? Where do they live?

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The Complete Guide to Sales Contracts: 6 Templates to Shorten Your Sales Cycle

Hubspot Sales

Ever heard of contract lifecycle management (CLM for short)? You’d even be forgiven if you thought it was just another convoluted business term with an accompanying three-letter acronym (Why are the acronyms always three letters long?). The result for the vast majority of businesses? What is Contract Management?

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Why Your Company Needs a CRM to Grow Better

Hubspot Sales

Did you know a customer relationship management system (CRM) is the fastest-growing software on the market today? Anyone with access to the CRM can track and manage the journey of every lead and customer that interacts with your brand, website, or products. CRMs help your business grow better for a multitude of reasons.

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4 Types of Customer Data and How to Collect Them

Nutshell

With a customer relationship management (CRM) system like Nutshell , you can collect, organize, store, and centralize all your customer’s unique identity data for quick and easy access and analysis at any time. Attitudinal data is comprised of first-hand opinions from customers on your business, services, and products.

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How to Get Your Startup Up and Running with a Business Incubator

Hubspot Sales

A business incubator is a company that helps startups and new businesses accelerate their growth and success. Incubators do this by providing support in a variety of areas including management training, office space, capital, mentorship, and networking connections. This is a huge advantage for scaling companies in their infancy.

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Hotel Reputation Management: 9 Best Practices and Tactics

ReviewTrackers

Whether you’re managing a boutique resort with a dozen rooms or an international destination brand with tens or hundreds of hotel properties around the world, your ability to monitor, influence, and improve the way your hotel is perceived online by existing and potential guests can spell the difference between winning and losing.

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Brand Reputation Protection: The Complete Guide

ReviewTrackers

For businesses of every size across every industry, online brand reputation has become one of the most powerful drivers of revenue and growth. Social media: 83 percent of consumers say they discover new businesses, services, and products on a monthly basis through social media before other sources. 2017 Local Search Survey ).

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