Customer Think

JANUARY 20, 2023

For anyone doubting the power of conversion rate optimisation to increase sales or leads in a relatively short time, I thought I’d share this client case study.

Digitalization 72

Digitalization Marketing Sales 72

Hubspot Sales

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

Decision-making 132

Decision-making Account Management Meetings Marketing 132

Cosawi

JANUARY 29, 2024

With this rigor, Thales has been able to scale some of their best practices, creating business cases to be used by their account team with customers. The post The Power of Account-Based Marketing: A Thales Case Study appeared first on Cosawi.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

ClearPoint Strategy

MAY 24, 2021

Using ClearPoint For Project Management: A Case Study. Project Management Case Study Analysis: Electric Cooperative. For the purposes of this case study, we will refer to this specific organization as EMC, which provides power to nearly a quarter million homes and businesses in its local region.

Management 94

Management Leadership Decision-making Government 94

DemandFarm

OCTOBER 19, 2023

Explore their journey from challenges to streamlined collaboration and efficiency in this compelling case study.

Account Planning 52

Account Planning 52

The Center for Sales Strategy

MAY 29, 2019

Case Studies and campaign recaps are powerful tools to help sell success. Selling Success Using Case Studies. When managers share individual wins with their team, it can boost morale, spark ideas, and motivate others to do similar work.

Organization 66

Organization Management Sales Meetings 66

DemandFarm

OCTOBER 19, 2023

Ocorian, a global leader in corporate and fiduciary services, offers tailored administration and compliance solutions to a diverse client base. Recognizing the importance of data-driven decision-making and the need for comprehensive account plans, Ocorian turned to DemandFarm to: Improve entity relationships within parent accounts.

Account Planning 52

Account Planning Decision-making 52

Nutshell

JUNE 5, 2020

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. Sales case study takeaway : Borrow reputation and breed familiarity.

Procurement 96

Procurement Value Proposition B2B Decision-making 96

The Center for Sales Strategy

DECEMBER 18, 2017

A lmost everywhere I go I hear managers and salespeople say, “Yeah, case studies are very valuable. We need to get more case studies.” So why don’t more sales operations have more case studies? While most people agree taking time to gather information for case studies is important, it’s not urgent.

Organization 84

Organization Sales Management 84

Performance Methods

MAY 14, 2020

The post NetApp Case Study appeared first on Performance Methods, Inc.

60

60

Strategic Planning and Management Insights

NOVEMBER 19, 2023

Fabrice Bernard, Co-Founder of Theodo Group, and Catherine Chabiron, author of Learning to Scale at Theodo Group, talk about scaling through lean.

59

59

SBI Growth

AUGUST 11, 2014

Here is a new social selling case study we wrote for you. Case Studies Social Selling Referrals'

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106

ClearPoint Strategy

MAY 24, 2021

Using ClearPoint For Project Management: A Case Study. Project Management Case Study Analysis: Electric Cooperative. For the purposes of this case study, we will refer to this specific organization as EMC, which provides power to nearly a quarter million homes and businesses in its local region.

Management 52

Management Leadership Decision-making Government 52

ClearPoint Strategy

JANUARY 9, 2024

One electricity cooperative cut the time it took for project reporting by 80%.

Management 52

Management 52

Performance Methods

FEBRUARY 28, 2020

The post PMI & NetApp Case Study: Applying Value-Focused Selling for a Sales Transformation appeared first on Performance Methods, Inc.

Sales 60

Sales 60

Red Star Kim

DECEMBER 9, 2022

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). The research. Remit Consulting – Property benchmarking.

Leadership 26

Leadership Marketing Future of Work Profitability 26

Customer Think

MAY 2, 2023

Early this morning I went to my favorite ‘big box’ supermarket, WinCo. If you’re not in one of the 5 states where it operates (Washington, Idaho, Nevada, California, and Oregon), you may not be familiar with it and I’d like to introduce you.

Supply Chain 64

Supply Chain 64

Strategic Planning and Management Insights

FEBRUARY 15, 2022

SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals and action plans. Learn more about how we can help align your team with our strategic planning and implementation services.

52

52

ClearPoint Strategy

JANUARY 9, 2024

Are your board meetings lacking strategic focus and organization?

Meetings 52

Meetings Management Organization 52

Miller Heiman Group

AUGUST 27, 2019

Investing in perspective can change your business nearly overnight—like in this case study from one of our manufacturing clients. How Perspective Helped This Manufacturing Firm Close an At-Risk Deal in 48 Hours. By finding the right stakeholders, rather than making assumptions, the at-risk upsell becomes new revenue.

Manufacturing 63

Manufacturing Stakeholders Decision-making Sales 63

Red Star Kim

NOVEMBER 7, 2022

I keep an eye out for examples of great marketing campaigns by professional service firms as I use case studies in my training workshops. So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). Relationship breakdown and the workplace.

Leadership 26

Leadership Marketing Financial Services Construction 26

Strategic Planning and Management Insights

JANUARY 14, 2022

Anthony Taylor here from SME Strategy. We help teams create and implement their strategic plans successfully and help them get to their One Destination. And today, I want to talk to you about creating your 'why' with the help of your people.

Leadership 52

Leadership 52

CMOE

JULY 14, 2020

Case Study: Shawn. The post How to Rebuild a Team During a Crisis [A CMOE Case Study] appeared first on CMOE. Helping leadership teams recover after the global pandemic will be no small task. Shawn is considered by many to be a good leader.

Supply Chain 69

Supply Chain Leadership Stakeholders Meetings 69

Cranfield Executive Development

FEBRUARY 7, 2022

Lauren Pulsford, Culture & Change Partner at global professional services firm Aon joined us on our recent webinar Retention Redemption: Optimise your UK talent strategy to showcase how Aon is using Cranfield's Level 7 Senior Leader Executive Programme to attract, retain and engage talent across the firm.

Leadership 52

Leadership Management 52

MTD Sales Training

APRIL 4, 2018

Episode 8 – Satisfaction With Current Suppliers, Building Quality Case Studies & A Quote From Patricia Fripp. How to build quality case studies. The post Satisfaction With Current Suppliers, Building Quality Case Studies & A Quote From Patricia Fripp appeared first on MTD Sales Training.

Suppliers 48

Suppliers Sales Training Sales 48

Credo

FEBRUARY 14, 2020

Download our case study featuring three thriving, innovative institutions.

Innovation 52

Innovation Leadership 52

SBI Growth

OCTOBER 2, 2013

Our case study is about a Sales VP Steve McKenzie. Especially those for your team. Coaching sales people on generating referrals means first doing it yourself. How can you coach to referral generation if you don’t do it yourself? Steve is a Regional Sales Leader for Paychex, a payroll processing company.

Decision-making 127

Decision-making Sales Meetings Management 127

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

SBI Growth

FEBRUARY 12, 2013

There are a few key takeaways from the case study: A well defined sales process mapped to the buyer’s journey is crucial. Thankfully, this was the conclusion Genesys (wisely) came to with this opportunity. As a result, their business and customer relationship are both better off.

Decision-making 125

Decision-making B2B Organization Sales 125

Engage Selling

FEBRUARY 24, 2014

Want to attract and work with more clients that are ideal for a case study? Or, if you would like more information about case studies, take a look at our How to Create Sales-Boosting Case Studies article. The Sales Accelerator Program will show you how! Sales Tips'

Sales 48

Sales 48

Planview

MARCH 29, 2019

This blog features a new video of how Cambia drives employee engagement through its Pitchwell program and features their case study centered around their “app-a-thon challenge,” focusing on “the big problems in healthcare”. The Cambia Health Solutions Case Study: Creating a Culture of Innovation. Pitchwell Video.

Innovation 60

Innovation Healthcare Energy and Utilities Insurance 60

Customer Think

SEPTEMBER 29, 2021

Can I please ask: what’s with all the old magazines in waiting rooms? For my whole life (and probably yours), old and dog-eared magazines have been a part of my doctor, dentist and hospital visit experience. Not only are the magazines old, but I.

Customer Experience 64

Customer Experience 64

Strategic Planning and Management Insights

MAY 29, 2023

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52

Red Star Kim

FEBRUARY 8, 2024

And I finished with some case studies and how they had used LinkedIn Sales Navigator tool to improve their targeting and sales success. I aim to share these and other case studies in due course. But in essence, this is an internal cultural issue – do you have a “one firm” approach?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Sales Gravy

MARCH 13, 2014

A case study is a publication that illustrates a success story or the resolution to a problem. Do you use case studies The best are written strategically following a specific formula; providing proof that you are a credible company in your market.

Sales 40

Sales Marketing 40

Software Sales Guru

JULY 18, 2022

They also love to arm sales teams with case studies. On call recordings, I hear salespeople telling customers about the typical pain points and referencing the case studies. As counter-culture as this may sound, the customer’s reaction is typically, “That’s not.

Marketing 147

Marketing Software Software Sales 147

Planview

MAY 21, 2019

The post Siemens Case Study: Crowdsourcing Solutions to Turn Gridlock into Green Lights appeared first on Spigit.

Innovation 45

Innovation Construction Software Software 45