article thumbnail

How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The need for clear aims that could be measured at different stages of the engagement and sales cycle were mentioned. Some guidance is provided: Be more visible – the PVI model (kimtasso.com) and Be visible, assert and challenge and remember your goals (kimtasso.com) Other points of interest How to engage fee-earners?

Marketing 130
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). 40% Selling (winning new clients). 10% Existing client development.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Strategic Account Management

ProlifIQ

Effectively identifying and targeting the right accounts is crucial for sales managers and sales professionals involved in strategic account management. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts. But where do companies often have gaps? We touch on this more below.

article thumbnail

How to Ignite Success With Account Plans

Arpedio

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. Account Plans empower you to craft personalized strategies that put your clients at the center of your universe.

article thumbnail

Customer Centric Growth Amid COVID

Revegy

If you’re responsible for growing your company’s revenue, either through a sales or an account management role, the panic of deal slippage or limited revenue opportunities may feel unavoidable. With a customer-centric approach driving stronger relationships with executives, sellers have reported: Accelerated sales cycle by more than 10%.

article thumbnail

How to engage fee-earners in the M&BD planning process?

Red Star Kim

In professional services we need the engagement, buy-in and time of fee-earners because they are fundamental to preparing content, interacting with prospects and converting leads into clients. And yet their priority is serving existing clients and earning fees. Short term sales efforts to bring in clients and works.

article thumbnail

How You Prospect Matters: Prospect Engagement Playbook Launch Webinar

SBI

George Brontén, CEO and Founder of Membrain, will share valuable insights on sales effectiveness and go through common mistakes and challenges in prospecting. Register for this webinar if your team: Does not reach out to enough stakeholders. Pernilla Hammar, Manager Client Development, eWork Group. REGISTER NOW.