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Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. There also appears to be a focus on marketing communications whilst personal selling and relationship management are not on the list. Sentiment and outlook are down year-on-year.

Marketing 130
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Best Practices for Leveraging Content Across Multiple Social Media Channels

Strategic Communications

Deciding Which Channels to Be On David Bitton is co-founder and CMO of DoorLoop , a property management software for the technology-driven real estate industry, and a five-time entrepreneur with companies in tech, events, and services. We examined up-to-date web resources to gain a sense of the user demographics on each platform,” he says.

Media 52
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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

AI is no longer a construct of the future. Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. We use Otter.ai

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3 Key Commercial Capabilities to serve customers and grow revenue

KAM With Passion

Eventually, the KAM initiative was put on hold and other initiatives were started on the technical support, on the product evolution communication process with the customer as well as on managing expectations setting during the sales process more carefully. Managing customers well requires 3 complementary capabilities.

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How to calculate ROI of CRM (& improve it too!)

Insightly

Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. All of this creates a virtuous sales cycle that, hopefully, leads to streamlined and enhanced communication and collaboration between two vital departments. The webinar was co-presented with online B2B growth community RevGenius.

CRM 52
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6 Myths Busted about Working Remotely!

SmartKarrot

They are actually able to meet their targets and the set deadlines because they can plan their time and use the time they would have spent commuting to do constructive work. Another crucial thing is to implement proper communication channels to help create strong bonds among the employees.