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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Constructive customer participation.

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Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

AI is no longer a construct of the future. Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. In the Real World Sahoo of Revnew, Inc.

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The Psychology of Sales Gamification & How to Implement It, According to Sales Leaders

Hubspot Sales

There are various tried and true methods that sales leaders can use to motivate their teams , like comprehensive training programs, building trust, and constructive feedback. Sales gamification is the process of turning pipeline tasks, like calling prospects, setting meetings, and closing deals, into a game. What is sales gamification?

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How to calculate ROI of CRM (& improve it too!)

Insightly

Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. Here are a few basic possibilities: System overlap reduction CRM vendors are constantly developing new features and apps that meet the evolving needs of their customers. The webinar was co-presented with online B2B growth community RevGenius.

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Lean Project Management: The Ultimate Guide

ClearPoint Strategy

This approach is particularly important for the production of goods, but has been so successful that it’s been co-opted by other industries. For Toyota, JIT meant getting just the right quantity of raw materials and producing just the right quantity of products to meet customer demand. Map the value stream. Create flow.

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6 Myths Busted about Working Remotely!

SmartKarrot

They are actually able to meet their targets and the set deadlines because they can plan their time and use the time they would have spent commuting to do constructive work. They argue that remote employees cannot physically present and discuss their ideas with their co-workers.