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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. This is leading many companies to accelerate their strategic account management journeys and transformations. Is this a coincidence?

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability. By Dominique Côté, Founder and CEO, Cosawi Consulting.

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KPI Management: Open Innovation KPIs

Flevy

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners. Here are the top 10 KPIs vital for assessing the effectiveness and impact of Open Innovation.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey. Nurture a change management movement – From “Let it go” to “Let it grow”. Nurture a change management movement – From “Let it go” to “Let it grow”.

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The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

Farland Group

We recently had the pleasure of speaking with Katharyn White, Former CMO, T-Systems and now IBM General Manager, Federal Ecosystem about some of the challenges and growth that she experienced in building an advisory network at T-Systems amidst a pandemic. The facilitation of Farland Group really helps to enable that.

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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. We realize that’s beyond marketing—it’s marketing, it’s sales and account management, it’s customer success, and it’s your executives, all working together to focus on those accounts. A: “Co-creation is crucial now.

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Remote Selling Viewpoints: Easy Content Management & Virtual Presentations

SBI

Remote Selling has become an important focus for every sales organization. Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management. Here’s my interview with Filip Witkowski of Crescendo a sales enablement solution that delivers easy content management.