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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. We hear the word "value" all the time.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. It focuses on people, purpose, collaboration and innovation. This chapter provides a summary of the key ideas on management innovation from the leading management thinkers.

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Key Takeaways From SAMA 2023 Annual Conference

Arpedio

We were treated to an abundance of captivating keynote speeches and 200+ sessions that delved headfirst into the theme of this year’s Annual Conference: “ Evolving to meet the challenge in an ever-changing SAM environment “ And it’s safe to say we truly got our money’s worth! 30% of customers actually agree.

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The AI Framework for Business Transformation

OnStrategyHQ

Adopting an AI framework is a crucial best practice, whether your goal is implementing simple, cost-efficient AI tools for team productivity or creating innovative AI solutions to transform your organization. What are the top needs we meet for our customers? Why do beginners need to use an AI framework? How do we create value?