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CUPID — the new gold standard for eCommerce marketers

Customer Think

Knowing your customers has always been a gold standard for eCommerce marketers. From understanding habits, to building effective relationships and personalising communication across channels – effectively engaging customers is ultimately the metric by which all marketers are measured.

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11 Best Practices For eCommerce Marketing Automation

Agile CRM

What is eCommerce Marketing? E-commerce Marketing (where is the E is a descriptor for Electronic) is a procedural trade on electronic platforms. It is a wrong notion to think that an E-commerce marketing platform has to be all about the sales of weighty commodities like computer systems, phones, and other electronic gadgets.

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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

eCommerce 145
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 105
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Through the Eyes of the Customer: Ideal Customer Experience in 2021 [eCommerce and Beyond]

Tidio

For one, it has significantly accelerated the process of digital transformation. Gen Z shoppers are the most loyal eCommerce customer segment. As the first generation of true digital natives, they are very analytical and conscious buyers. Communication Channels—Preferences Across Customer Segments.

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How to lead a digital transformation

Zendesk

“And now a lot of organizations have brought back some element of being back in the office, whereas Zendesk really leaned all in on embracing the digital-first idea.”. To successfully complete that digital transformation, Zendesk’s leaders had to find new tools and processes that empowered employees to thrive in a remote work environment.

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The Role of Social Media in Your Marketing Efforts

Strategic Communications

With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. Isabel Ludick has had similar experience in using social media to help promote Excited Cats, a cat information blog, in her role as director of marketing.

Media 52