Remove Construction Remove Decision-making Remove Meetings Remove Value Proposition
article thumbnail

Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Behaviour in sales meetings). This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. Sales meetings.

Meetings 100
article thumbnail

Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

And that technology is making some jobs obsolete. Understand how and why they make decisions. Urgency (are you making it crucial?) It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? Our buyers’ reality is a constantly changing flux.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

At the same time, deals take longer to make their way through the sales process than they used to. But if a buyer is not ready to make a deal, there’s nothing that can make it happen any quicker. Understand the decision matrix: B2B buying groups are getting larger. That’s true in any sales landscape.

article thumbnail

13 Best Consultative Sales Questions

Brooks Group

When you understand your customers better, you can offer solutions that meet their needs, making it more likely to close a sale. Strategic questioning should aim to uncover the prospect’s pain points, goals, decision-making process, and any potential objections or concerns they may have.

Sales 52
article thumbnail

A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

Strategic Communications

Lack of Innovation and Differentiation: Some of these brands failed to innovate and offer unique value propositions that set them apart from the competition. Poor Business Decisions and Management: In some cases, the downfall of these brands can be attributed to poor strategic decisions and ineffective leadership.

article thumbnail

New Rules for B2B Partnerships

CoSell

Rethinking Based on leveraging unique strengths—and weaknesses, it’s possible to rethink the value proposition. Outsite also rethought the entire value proposition. They recognized that remote work has a high value for realtors, property owners, and property managers. And they didn’t stop there.

B2B 52
article thumbnail

Why Strategy Is Important to Your Business Success

CMOE

With a clear strategy in place, leaders are better able to meet short-term expectations and manage pressures and decisions in a way that aligns with and sustains the company’s overarching mission and vision. Data is central to making smart business decisions. Strategy Creates Data-Driven Businesses.