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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

But even as we are navigating our new normal, there is one place that is experiencing an incredible boom in traffic: eCommerce websites. In other words, if you don’t have an eCommerce store, now is probably the perfect time to make the investment. eCommerce subscription services gain traction.

eCommerce 145
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ERP and CRM: Differences and Benefits

Apptivo

All About ERP vs CRM. What is CRM? What is the difference between ERP and CRM? How does CRM benefit companies? Many ERP systems are customizable which makes it possible for users to configure and add modules or functionality to suit their specific business needs. What is CRM? How does CRM benefit companies?

CRM 52
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How automation helps nurture and manage leads

Apptivo

Use surveys to nurture leads and customers. Scale lead nurturing and lead management with Apptivo CRM. According to research, leads experience five to 10 marketing interactions before making a purchase. The best way to track those leads is through a CRM. Nurture mailing list subscribers. Automate email responses.

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How 2 Brands Successfully Shook Up Their Sales Strategy

Hubspot Sales

And there's a good chance that your sales team might have to adjust the way it approaches prospects and customers. Pivoting your sales strategy is a significant, difficult decision, but if your business needs new life, it might be the way to go. Porsche shook up its sales efforts by leveraging its own CRM.

Retail 72
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. They understand the intricacies of customer pain points, their desires, and the terminologies of the most impactful content. And why is this seamless experience essential?

Marketing 106
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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

Key takeaways: Lead nurturing boosts your conversion rate and builds lasting customer loyalty. The right lead nurturing software, platforms, and tools can make the job easier and more effective. Lead nurturing is guiding a lead (aka a potential customer) through your sales process to conversion and beyond. Pushy sales tactics.

Media 52
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The ultimate sales glossary: 100 sales terms to know

Zendesk

Annual contract value (ACV) is the average revenue generated for a particular customer per year. ACV is primarily used in B2B businesses or in subscription-based B2C businesses where customers make regular, repeated purchases. A closing ratio can also be used to predict future sales or make strategy adjustments.

B2C 98