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CRM integration: What it is, why is it essential, and 4 key integrations

Insightly

How to empower your teams with CRM integration and APIs. Customer Relationship Management (CRM) integration is essential to unlocking the true power of a CRM. When done right, CRM integrations reduce organizational silos, save time, and bring an in-depth customer understanding to your entire organization. .

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What is a CRM?

Insightly

Customer relationship management ( CRM ) is a software system that allows businesses to capture and store business and customer data in a single database. The brief history of CRM. CRM isn’t a new concept. Businesses have tried to maintain healthy relationships with customers since the dawn of commerce.

CRM 52
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People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. How are we making this information visible within our own organization so that we can function as a cohesive revenue team? Our intent is never so transactional.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

7 strategies to increase sales team productivity Best tools for boosting sales productivity Need a reliable CRM to take your sales productivity to new heights? Register for a live Nutshell demo to see what a world-class CRM can do for your sales team. Common sales rep productivity obstacles How do you measure sales productivity?

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What is a Land and Expand Sales Strategy?

Upland

It means treating your customers as not just another number in a CRM, but instead forming a relationship with them, and becoming more than just another vendor in their eyes. There are three core components of any effective land and expand strategy. The customer wanted a rep who knew how to solve their problems.

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How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

Showpad

We’re about a $3 billion organization with six business units. We use a lot of agents and dealers, so there is almost always a two-step distribution to the customer. Our organization is looking to add a layer of sophistication in the way we do sales enablement. I oversee global marketing for all of our business.

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Flipping the Script on the 80/20 Rule in Sales

Hubspot Sales

AI is already improving sales operations by automating tedious tasks like updating the CRM system giving reps more time to focus on sales. It also explains the rationale behind the recommendations it provides, giving the sales team valuable customer knowledge and talking points to help close the deal.