article thumbnail

People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. How are we making this information visible within our own organization so that we can function as a cohesive revenue team? Our intent is never so transactional.

article thumbnail

Outcome Selling: Don’t Sell the Product, Sell the Outcome

Hubspot Sales

This consultative approach allows you to package the perfect solutions from your company to help your client meet their goals. Increased Customer Loyalty. Because outcome selling is built on listening to the client, the meetings between the two parties serve as perfect opportunities to strengthen the customer relationship.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

As the backbone of any business, the sales team needs to be efficient to meet targets and ensure the company remains profitable. Multiple touchpoints In this day and age, sales teams must contend with both the physical and online worlds, which introduces many customer touchpoints for most companies.

CRM 71
article thumbnail

CRM integration: What it is, why is it essential, and 4 key integrations

Insightly

Integrations add functionality to CRMs and build a reliable source of truth you can count on to make decisions across your entire organization by connecting every single application you use to run your business. Plus, manual processes are more prone to errors, leading to a potential decrease in accuracy and, in turn, customer satisfaction. .

CRM 104
article thumbnail

How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

Showpad

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . Technology Matt uses: Zoom, Cornerstone, Showpad.

article thumbnail

The Marketing and Sales roles in this tight collaboration

Cosawi

In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. Yet do we truly understand the customer’s buying journey – from the moment they realize a need for a product or service, i.e., the point of inspiration, to the point of purchase? Roles in Digital Economy.

article thumbnail

Flipping the Script on the 80/20 Rule in Sales

Hubspot Sales

It also explains the rationale behind the recommendations it provides, giving the sales team valuable customer knowledge and talking points to help close the deal. For example, say a sales team is trying to meet a quarterly sales volume target for Product X. Naturally, they’d focus on moving that product when meeting contacts.