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Life After Key Account Management? What Happens Next?

Account Manager Tips

What are your options when you're a key account manager and ready for your next move? Life after key account management How to prepare for your next career move 1. Life after key account management What are your options when you're a key account manager and ready for your next move?

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Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. Even though I may not want a new job right now, I like to know what the market is looking for. Here's how. Table of Contents.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Maximizing Customer Retention: The Role of Key Account Management in Customer Success Management

DemandFarm

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Success lies in a tailored, strategic approach to customer success management.

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Benefits of Digital Key Account Management for Large Businesses

DemandFarm

With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management. Challenges in Shifting to Digital Key Account Management Shifting to Digital Key Account Management also comes with its fair share of challenges.

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Streamlining the Sales Experience in Digital Key Account Management

DemandFarm

We have transitioned to cloud-based and software selling models, shifting our focus to the customer’s product experience. In this context, Revenue Operations (RevOps) has emerged as a pivotal strategy that aims to align sales, marketing, and customer success throughout the customer journey.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate.

CXM 520