article thumbnail

The 5 Stages Of The Negotiation Process

MTD Sales Training

The whole negotiation you have with a client or prospect can be successful or not, based on the way you carry it out. Learn how you can turn a negotiation around if it’s not going well by following a strategic process that you can control. . Different negotiations will require different preparation strategies. Preparation.

article thumbnail

Why is value-based selling so important?

Mercuri International

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why You’re Losing Deals You Thought You’d Win

Brooks Group

I then asked a select group of their ideal customers why they did business with the company, and “relationships” wasn’t even in the top five. The salespeople weren’t aligned with what the customer valued most. . Here’s the important thing — value is not static. Instead, use technology to strengthen your process. .

article thumbnail

Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

Differentiating from Sales and Post-Sales Strategies While pre-sales, sales, and post-sales strategies are interconnected and complementary, they serve distinct purposes: Pre-Sales Strategy: Focuses on activities and processes that occur before the sale, such as lead generation, lead qualification, customer profiling, and solution development.

article thumbnail

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

This function serves as a bridge between products, campaign marketing and the account marketing at the account team table, focusing on specific market segments, such as airports, and presenting Thales’s value proposition tailored to the entire segment. The creation of account marketing roles was a game-changer.

article thumbnail

Six Building Blocks for Revitalized B2B Marketing and Sales

Luminas Strategy

Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, experience, and the ability to solve problems at scale are key differentiating factors that can make or break your growth curve. I f you’re a B2B company leader, you know how important face time is.

article thumbnail

Account Management vs Customer Success Explained

Arpedio

It is an integral part of the business operation that works to preempt problems and optimize the customer experience, with a clear aim of promoting both customer advocacy and long-term loyalty. Account management tends to engage in negotiation-oriented dialogue, driven by the impetus of strategic opportunity development.