article thumbnail

Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

At Luminas Strategy, we believe that in order for strategic planning effective it is critical to take an outside-in approach, to gather input from customers on how they perceive you create differential value vs. your competitors. How is the value you bring different from customers’ next best alternatives?

article thumbnail

KAMCon 2022: Unlocking the Power of Customer Value

The Congruity Group

Betsy Westhafer presents "How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts" to hundreds of Key Account Managers at KAMCon 2022 in Boulder, CO. Executive customer engagement matters now more than ever, and Betsy explains why during the annual event hosted by Kapta.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Mediafly Secures $25M to Accelerate Growth and Customer Value

SBI

Mediafly Secures $25M to Accelerate Growth and Customer Value. Mediafly, a leading sales enablement and content amnagement technology platform that creates interactive, value-based selling experiences, today announced the completion of a $25 million growth round of funding. CHICAGO — January 28, 2020. Media Contact.

article thumbnail

3 Pillars of Product Launch Strategy

Flevy

Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). CVP encompasses all that is gained by customers for the money they pay—material as well as intangible. Do You Find Value in This Framework?

article thumbnail

Business Model Innovation (BMI): Business Model Journey

Flevy

As defined by Clayton Christensen, author of the Innovator’s Dilemma, a Business Model consists of 4 elements: Customer Value Proposition – The Customer Value Proposition is the “job to be done.” The focus is on the key elements that create value for the customer and the company.

article thumbnail

Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks

Flevy

Each global consulting firm maintains an internal knowledge management library of consulting framework presentations. Each FlevyPro consulting framework presentation follows the standard “headline-body-bumper” design structure that is utilized by all the global strategy consulting firms. View the full presentation here: [link] 2.

article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value. It’s not only shareholder value, customer value or stakeholder value.