ClearPoint Strategy

FEBRUARY 11, 2022

Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun). Are you making progress toward these goals? Are we making an impact?” Top management meetings are not decision-oriented. What is your organization trying to accomplish?

Meetings 98

Meetings Decision-making Leadership Facilitation 98

PandaDoc

APRIL 24, 2023

It’s the right question to ask, but to answer it, it makes sense to first discuss the definition of sales enablement. The following five sales enablement functions make up the core of a strong sales enablement strategy: 1. Ebooks: Downloadable guides on how your sales team should handle particular customer call scenarios.

Sales 52

Sales e-Learning Onboarding Software 52

DemandFarm

APRIL 28, 2023

Read Ebook: The Future of AI-Assisted Account Planning The AI Advantage: Key Benefits for sales enablement As we explore the remarkable impact of AI on sales enablement, it’s crucial to recognize the main advantages that artificial intelligence offers. Get ready to redefine your sales enablement strategy for the AI-driven future.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

SBI Growth

AUGUST 3, 2013

He was struggling to make his number. BPM’s are a sales tool that map the decision-making process used to purchase something. Marketing’s Role in the BPM: Facilitate the creation of BPM. Generates meetings with decision makers inside of your target prospects. It’s the annual Make The Number Research Tour.

Meetings 121

Meetings Marketing Logistics Sales 121

PandaDoc

OCTOBER 21, 2022

Hiding your prices or being uncomfortable when you need to discuss them with clients will affect your capacity to make a sale. This means it’s uniquely important to get the pricing right consistently and to use the proper tactics to present your prices to different audiences and decision-makers. How do you discuss pricing with clients?

Negotiation 52

Negotiation Decision-making Software Software 52

Hubspot Sales

OCTOBER 26, 2018

I also see that you downloaded our ebook on lead generation, but don't have any calls-to-action on those great blog posts of yours. Start with a quick reminder that you reached out before, mentioned that you had checked out their company's ebook/recent blog post/new product, and had suggestions for helping them better achieve their goals.

Sales 110

Sales Media Decision-making Facilitation 110

Revegy

JULY 17, 2018

A good strategic account program requires a clear understanding of the customer’s internal structure, personnel and decision-making process, including the buying centers with responsibility for initiatives and budgets. eBook: The Field Guide to Account Based Sales Enablement. eBook: Account Planning Template.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

Showpad

OCTOBER 8, 2019

Sales enablement as a methodology itself is beyond ripe for innovation and transformation, making Sales enablement tools mission critical to today’s businesses. It’s a strategy for converting as many leads as possible, while making the full Sales cycle smoother. In most spheres, the evolution is welcome.

Sales 45

Sales Software Software Co-Creation 45

SBI Growth

OCTOBER 5, 2013

A BPM maps the decision making process used to purchase a product, service or solution. Make sure your content is multi-modal. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

Marketing 117

Marketing Advertising Decision-making Information Technology 117

SBI

JANUARY 18, 2018

Penetrate Target Accounts for More Sales-Ready Leads – Because reply emails are coming from accounts you’re already targeting, the alternate and replacement contacts LeadGnome finds are not only within the account, but more than likely influencers and decision makers within the opportunity.

Sales 45

Sales B2B Decision-making CRM 45

Showpad

APRIL 23, 2021

At first, “readiness” and “enablement” seem like they’re nearly synonyms, and adding the word “sales” in front of both may make it seem like the two phrases are entirely interchangeable. To make matters even trickier, the two phrases are used to describe highly connected and interdependent concepts, tools and strategies.

Artificial Intelligence 52

Artificial Intelligence Sales Digitalization Decision-making 52

Nutshell

DECEMBER 13, 2019

Sales enablement content is any piece of content that a seller can use throughout the sales process to help entice prospective customers to make purchases. As a seller, you can share those posts with leads who are nearing the end of your sales funnel in order to help facilitate purchases. What Is Sales Enablement Content?

Sales 101

Sales B2B Decision-making Internet 101

SBI

SEPTEMBER 17, 2019

For this reason, according to an article in the Harvard Business Review, peer recommendations are influencing more than 90 percent of all B-to-B buying decisions. The growth of the internet and social media has created an explosion of content – from blogs to email blasts and eBooks. Invest in the program. Drive reference efficacy.

Facilitation 25

Facilitation Internet Sales Media 25

Showpad

JANUARY 26, 2020

Today, every business needs a diverse array of content: blogs, social media posts, white papers, eBooks, case studies, one-pagers, client presentations, product spec guides, buyer personas, etc. The more content you have, the more effective your Sales reps will be in selling to pain points and influencing buying decisions.

Onboarding 64

Onboarding Sales Acquisition Software 64

SuperOffice

MARCH 22, 2021

While there’s a clear distinction between these processes, it’s not uncommon to take advantage of making these two work together. But… Just like marketing and sales work better when aligned , it only makes sense to generate leads when these people can potentially become your prospects. They are not!

Sales 72

Sales CRM B2B Marketing 72

PandaDoc

APRIL 3, 2023

It serves as an actionable guide that maps out your entire sales process and enables everyone from your sales team to make the most of each sales opportunity — and, ultimately, sell more. They can start making their first sales faster, and do so with more confidence. The result? Let’s look at the details.

Negotiation 52

Negotiation Sales Decision-making Communication 52

Shapecast

JANUARY 27, 2022

Download our Free Strategy Execution eBook Download Background The term Enterprise Architecture was first coined in the 1980s within a paper published by the National Institute of Standards and Technology. Good tools facilitate conversations but ultimately, collaboration is about humans working with humans to address strategic challenges.

Government 40

Government Stakeholders Leadership Facilitation 40

LinkedFusion

AUGUST 23, 2023

Another important aspect of content creation is to make a content strategy that correctly addresses your target audiences’ needs. Customers may be dubious of claims made about your product or service, therefore they may look for social proof to help them make better educated selections.

B2B 52

B2B Software Software Advertising 52

Hubspot Sales

JULY 1, 2019

As the number of people involved in the purchasing decision rises, so does the need for a multi-threaded, or ABS, approach. It also helps you facilitate consensus: You can identify potential blockers and address their concerns before they stop the deal in its tracks. 4) How long is our average sales cycle?

Stakeholders 84

Stakeholders Sales Finance Decision-making 84

Nutshell

NOVEMBER 25, 2020

Like all of us, the internet got smarter and better with age , making it easy for marketers to send aesthetically-pleasing HTML emails en masse. If a few more compelling features can result in even a 2% increase in conversions, it will make a huge difference in the final metrics when multiplied against the entire audience.

Marketing 143

Marketing Publishing e-Learning Decision-making 143