Liston Witherill

JULY 7, 2021

What makes them good? What makes them interesting? After a lifetime of listening to and thinking about hip-hop, I broke down "what makes a rapper good" into six separate categories, in order of importance to me: Flow: how does the cadence and rhythm of the vocal delivery and writing fit the beat? This time I had purpose.

Prioritization 52

Prioritization Government Decision-making Profitability 52

CoSell

JANUARY 14, 2021

Yet, it is up to us to lead—and to do this, it helps to learn what other sales and marketing leaders are discovering for virtual success. They look at the best practices of European sales and marketing leaders in responding to the current requirements to work virtually. That’s why this article from McKinsey is so insightful.

Marketing 80

Marketing Virtual Selling Sales Prioritization 80

Sales Gravy

MAY 3, 2023

You'll learn how to succeed in volatile economic times by effectively handling decision deferment objections and conducting thorough research during the discovery phase of the sales process. Conducting effective, deep discovery and handling buying decision deferment objections will give salespeople a competitive edge in any economic climate.

Emotional Intelligence 88

Emotional Intelligence Artificial Intelligence Decision-making Sales 88

Arpedio

FEBRUARY 21, 2024

They provide tangible data points that enable businesses to assess the effectiveness of their sales efforts and make informed decisions to optimize performance and drive revenue growth. The primary purpose of sales metrics is to provide actionable insights that facilitate strategic decision-making and continuous improvement.

Decision-making 52

Decision-making Sales Profitability Acquisition 52

Mike Kunkle

AUGUST 30, 2023

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. They must show that they can make an impact with enablement and move the needle on the metrics that matter most.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Arpedio

FEBRUARY 23, 2024

Welcome to our guide on revenue intelligence—a powerful concept that has revolutionized the way businesses approach strategy and decision-making. At its core, revenue intelligence involves the systematic collection, analysis, and interpretation of data related to sales, customer behavior, market trends, and competitor insights.

Decision-making 52

Decision-making Customer Experience CRM Profitability 52

SuperOffice

FEBRUARY 28, 2021

Forget everything you know about marketing. They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. 93% of people say online reviews impact their buying decisions. 93% of people say online reviews impact their buying decisions.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). At another point, decision remorse may be setting in. Most would agree.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Upland

NOVEMBER 27, 2023

They aren’t in the market for products or services. A goal might be to… Grow revenue by 10% over the next six quarters Increase net new customers to 3,000 in 24 months Expand market share from 30% to 50% in the next five years. What’s putting the squeeze on your customer’s key decision-makers?

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195

Hubspot Sales

OCTOBER 9, 2023

A "value dashboard" represents the gauges by which a customer makes a decision, including price, level of service, quality, financial terms, supply security, and others. Your sales team needs to determine the reasons your prospect's customers buy, and then prioritize and quantify them. Increase profit? Grow market share?

Shareholders 104

Shareholders Value Proposition Profitability Decision-making 104

Arpedio

FEBRUARY 5, 2024

It refers to the untapped market segments and opportunities that exist within a given industry. By recognizing and strategically exploiting whitespace, companies can expand their reach, increase their market share, and ultimately drive revenue growth. This, in turn, can lead to higher sales volumes and greater profitability.

Acquisition 52

Acquisition Decision-making Sales Innovation 52

Hubspot Sales

AUGUST 30, 2023

AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35 I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. AI makes customer data more vulnerable.

Decision-making 91

Decision-making Sales Profitability Artificial Intelligence 91

Hubspot Sales

MARCH 9, 2021

Having no idea why you're choosing a certain price point makes that point, well, pointless. And the one you go with typically rests on a variety of factors — elements like timing, broader business goals, market position, and financial circumstances can all have a place in making that decision. Maximizing Profit.

Profitability 132

Profitability Decision-making Prioritization Marketing 132

Arpedio

JANUARY 5, 2024

In a market where competition is incessant, and customer expectations are ever-evolving, leveraging systematic pipeline management practices becomes an indispensable arsenal for achieving not just short-term sales targets, but also long-term business success.

Management 52

Management Energy and Utilities Sales Prioritization 52

Arpedio

APRIL 30, 2024

Creating a Customer-centric Approach When it comes to account growth strategy, it is essential to prioritize creating a customer-centric approach. By conducting thorough market research, surveys, and interviews, you can identify the challenges they face and the solutions they are seeking.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Arpedio

FEBRUARY 14, 2024

In this article, we will dive into the essential elements and strategies that make up successful strategic account planning. This focused approach allows organizations to align sales and marketing efforts , foster effective communication and relationship building , and proactively manage key accounts for sustainable growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

In this article, we will dive into the essential elements and strategies that make up successful strategic account planning. This focused approach allows organizations to align sales and marketing efforts , foster effective communication and relationship building , and proactively manage key accounts for sustainable growth.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

CMOE

MARCH 31, 2021

Not by creating diversity programs, but by making diversity, equity, and inclusion a core business competency. If, like many companies and organizations, your answer is yes, your company stands to benefit from greater diversity, equity, and inclusion in these five highly profitable ways. Think about your boardrooms and C-suites.

Profitability 98

Profitability Shareholders Innovation Advertising 98

Hubspot Sales

MAY 5, 2023

More than a third (35%) of US consumers are planning to make fewer purchases due to a possible recession. Consumers need more time to make purchasing decisions — and each purchase is more scrutinized, regardless of how essential. To make things more complicated, you may have to manage more stakeholders in the process.

Decision-making 107

Decision-making Sales Stakeholders Prioritization 107

Flevy

NOVEMBER 9, 2021

What makes companies great in their industries is sustained above-average Growth. This conventional Growth Strategy at some point in time starts failing to provide the results required to hold market leadership positions. Strategy —Through the Strategy step, group and prioritize what works for the organization.

Leadership 111

Leadership Prioritization Banking Organization 111

Arpedio

MARCH 26, 2024

It serves as the foundation for establishing strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue growth. Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively. What is a Pre-Sales Strategy?

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Brooks Group

MAY 9, 2024

When you understand your customers better, you can offer solutions that meet their needs, making it more likely to close a sale. This helps them stand out in a competitive market. What impact have these had on your profits/morale/success? What process do you use to make this type of decision?

Sales 52

Sales Decision-making Sales Training Facilitation 52

Mike Kunkle

OCTOBER 24, 2021

At a minimum, these leaders must tackle quota setting, territory optimization, account assignments, account plans, any compensation plan updates, go-to-market strategy shifts, tactical plans, playbooks, and more. How can you use sales analytics and strategic objectives to prioritize those gaps?

Sales 130

Sales Prioritization Sales Analytics Sales Training 130

Zendesk

MAY 19, 2022

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. Most companies focus their efforts on outbound leads through marketing strategies, social sales, and ad campaigns. A closing ratio can also be used to predict future sales or make strategy adjustments. Conversion. Forecasting.

B2C 98

B2C Sales CRM Profitability 98

Insightly

JANUARY 19, 2022

Integrations add functionality to CRMs and build a reliable source of truth you can count on to make decisions across your entire organization by connecting every single application you use to run your business. You likely want all of the integrations right now, but how do you decide which to prioritize? Human resources.

CRM 104

CRM Prioritization Decision-making Onboarding 104

Flevy

MARCH 2, 2021

A problem that executives often face is finding a tool to identify where and how to compete, identify profitable markets, evaluate investment options, and price their products rightly. Plotted on the Y-axis of the grid, it measures the advantage for an enterprise to enter or compete in a market (as “high,” “medium,” or “low” scores).

Profitability 90

Profitability Facilitation Marketing Leadership 90

Insightly

FEBRUARY 22, 2024

This dramatically lowers the learning curve for Insightly, and makes users feel right at ease when they first use it, so no specialized training is required. SaaS platforms that prioritize ease of use ensure that their solutions are accessible to a wide array of users, regardless of technical prowess. billion people use Gmail and 1.2

CRM 52

CRM Decision-making Onboarding Manufacturing 52

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. Time passes and you notice that it takes you a lot of effort to convert and serve new customers, yet your profits grow rather slowly. How many stakeholders usually take part in the decision-making process? Running a blog?

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Nutshell

AUGUST 28, 2023

This data-driven approach helps you identify bottlenecks, refine strategies, and make informed decisions that create continuous improvement. This step of the sales cycle is often done through online research, buying lead lists, or inbound marketing methods. DOWNLOAD THE FREE LIST 2.

Decision-making 118

Decision-making Sales Negotiation Advertising 118

Apptivo

FEBRUARY 20, 2023

Depending on where they are in the marketing funnel , you can then follow up with different leads or retarget them with content. Lead Enrichment and tracking Your teams, whether in sales or marketing operations, should not be wasting time hunting for information on each lead or manually entering data.

Management 103

Management Sales Software Software 103

Flevy

FEBRUARY 22, 2024

M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities. Relevance : A shorter deal closure time can indicate efficient deal-making processes, minimizing operational disruptions and market uncertainty.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Strategic Planning and Management Insights

MARCH 6, 2023

In today's data-driven world, data is becoming increasingly important for organizations to gain a competitive advantage and make informed decisions. Data-driven decision-making is critical to achieving organizational objectives and delivering business strategies.

Management 98

Management Decision-making Facilitation Software 98

Hubspot Sales

JUNE 21, 2022

In practice, this approach leverages AI-driven data analytics tools capable of combining current market trends with specific customer behaviors to offer tailored solutions that help “guide” consumers along the path to purchasing. In a typical sales approach, customers find your site via traditional marketing or social selling solutions.

Software 97

Software Software B2C Decision-making 97

Mike Kunkle

JUNE 12, 2022

Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. I hope this will contained to not-yet-profitable, seed-funded early-stage companies with burn-rate/runway issues, but as the recession gears up, it may spread. How will you now go-to-market. Strategy First.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Arpedio

FEBRUARY 22, 2024

Unlike traditional sales approaches focused solely on closing deals, consultative selling prioritizes building long-term relationships and delivering genuine value. By prioritizing trust, transparency, and mutual benefit, consultative sellers lay the foundation for sustainable business partnerships. Are you already using Salesforce?

Value Proposition 52

Value Proposition Prioritization Decision-making Communication 52

Hubspot Sales

APRIL 4, 2019

How you price these products can be a make or break decision for your business. The price can vary depending on how much buyers are willing to pay, how much the seller is willing to accept, and how competitive the price is in comparison to other businesses in the market. The price that's competitive in the market.

Profitability 98

Profitability Retail Prioritization Decision-making 98

Insightly

AUGUST 28, 2023

CRM reports let you drill down and sort CRM data in countless ways, so you can get the answers you need and make more strategic, data-driven business decisions. The sales forecast report also helps both sales and marketing teams target their efforts more effectively.

CRM 52

CRM Decision-making Investors Profitability 52