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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Elevating Sales Performance: 6 Simple Tweaks for Big Impact

Mike Kunkle

Create a Relentlessly Customer-Centric Culture At the center of every successful sales organization is a deeply ingrained customer-centric culture. This isn’t just about emphasizing the importance of customers; it’s about making them the focal point of every action and decision.

Sales 289
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Tips for Building a Highly Effective Sales Training Program

Brooks Group

More than ever, sales professionals need sales training programs that can help them keep pace with the demands of the modern sales process. Sales training pays off in many ways. A recent study by Accenture found that every dollar spent on training got a $4.53 What is Sales Training?

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Improving Sales Efficiency: How to Accelerate Sales Cycles

Brooks Group

Sales leaders, the driving force behind a company’s revenue generation, understand that time is of the essence. At the same time, deals take longer to make their way through the sales process than they used to. But if a buyer is not ready to make a deal, there’s nothing that can make it happen any quicker.

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Sales Discovery Questions: Best Practices of Successful Sales Teams

Brooks Group

Only 41% of underperforming teams are effective at sales discovery and questioning. It turns out, most sales organizations are not using the most effective sales questioning techniques. That means sales organizations are leaving a ton of potential on the table when it comes to questioning.

Sales 91
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13 Best Consultative Sales Questions

Brooks Group

With a consultative sales approach, sales professionals can uncover valuable information about the customer’s pain points, goals, and preferences by asking insightful and open-ended questions. When you understand your customers better, you can offer solutions that meet their needs, making it more likely to close a sale.

Sales 52
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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Instead of pushing a specific product, sales professionals use a consultative sales process, ask open-ended questions , and actively listen to uncover needs and pain points before recommending a solution. Buyers generally make up their minds in the first few seconds whether the time spent with you is going to be valuable.