Brooks Group

JUNE 26, 2023

More than ever, sales professionals need sales training programs that can help them keep pace with the demands of the modern sales process. Sales training pays off in many ways. A recent study by Accenture found that every dollar spent on training got a $4.53 What is Sales Training?

Sales Training 52

Sales Training Sales Onboarding Profitability 52

Brooks Group

MARCH 6, 2023

From negotiation to messaging personalization, sales managers and employees can improve their communication skills with anybody by taking enterprise sales training. Understanding your clients is essential to communication and sales in the business world. Here’s what you need to know about enterprise sales training.

Sales Training 52

Sales Training Sales Decision-making Stakeholders 52

Brooks Group

FEBRUARY 28, 2023

Virtual training provides an easy way for companies to deliver high-quality instruction. Without needing in-person meetings or sessions, it allows organizations to customize content quickly and easily based on the needs of their audience. Why Should You Consider Virtual Sales Training Programs?

Sales Training 52

Sales Training e-Learning Sales Digitalization 52

Strategic Account Management Association

JUNE 1, 2021

This same belief rang true in the world of sales training. In the past, sales has done a disservice by being in the business of creating human doings not human beings. You do not treat others in shameful and blaming ways when they make mistakes. Integrity : You keep promises and own up to your mistakes.

Supply Chain 591

Supply Chain Leadership Decision-making Innovation 591

Brooks Group

APRIL 9, 2024

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Brooks Group

MARCH 25, 2024

Proven Strategies for Sales Results In today’s competitive selling environment, having a consistent, repeatable sales process is critical for driving revenue growth. Over the past 45 years, one million sales professionals worldwide have learned the IMPACT Selling sales process.

Negotiation 81

Negotiation Sales Training Decision-making Sales 81

Brooks Group

OCTOBER 13, 2023

Sales training is essential to your company’s success. It’s a powerful tool for developing the full potential of every sales professional on your team. Part of our rigorous screening and training process includes making sure each of our sales trainers has the following skills and characteristics.

Facilitation 92

Facilitation Sales Training Sales Decision-making 92

Mike Kunkle

APRIL 8, 2023

(Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) Both Buyer 1 and Buyer 2 may be Influencers, but Buyer 2 may have much more clout in the organization.

B2B 211

B2B Decision-making Sales Stakeholders 211

Brooks Group

APRIL 23, 2024

As you consider whether a sales career is the right fit for you, it’s crucial to understand both the upsides and the downsides. This blog post takes a deep dive into the key benefits and drawbacks of the sales profession to help you make an informed decision.

Sales Training 68

Sales Training Sales Decision-making Negotiation 68

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite. Your prospect lacks budget authority.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Mike Kunkle

OCTOBER 8, 2023

Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. One that I will expand over time from this foundation.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Brooks Group

APRIL 18, 2024

In a selling situation, a well-timed and well-delivered story can help the prospect visualize how your product or service will solve their challenge or make their life easier. A great story can make a presentation compelling enough for people to act. This is powerful because emotions (not logic) drive most consumer decisions.

Sales 95

Sales Decision-making Sales Training Communication 95

Mike Kunkle

NOVEMBER 23, 2023

Then, the rest of this makes sense and can be really valuable. Targeted Performance: meaning a specific effort focused on a KPI in need of improvement, such as decreasing Closed-Lost or No Decision rates and improving Closed-Won rates, or improving overall profitability in a certain product line where deep discounting is rampant.

Sales 258

Sales Finance Decision-making Profitability 258

Brooks Group

MARCH 7, 2024

Instead of pushing a specific product, sales professionals use a consultative sales process, ask open-ended questions , and actively listen to uncover needs and pain points before recommending a solution. Buyers generally make up their minds in the first few seconds whether the time spent with you is going to be valuable.

Procurement 68

Procurement Management Decision-making Sales Training 68

Brooks Group

MARCH 21, 2024

Only 41% of underperforming teams are effective at sales discovery and questioning. It turns out, most sales organizations are not using the most effective sales questioning techniques. That means sales organizations are leaving a ton of potential on the table when it comes to questioning.

Sales 91

Sales Sales Training Decision-making Value Proposition 91

Brooks Group

JULY 27, 2023

Our IMPACT sales training program gives sales teams a proven framework to connect with prospects, ask the right questions, and truly understand their business challenges. Your sellers should quickly be able to qualify sales prospects. Could you describe the process you will be using to make this decision?”

Decision-making 87

Decision-making Sales Training Sales Meetings 87

Arpedio

APRIL 15, 2024

By providing sales professionals with the right information at the right time, sales enablement empowers them to deliver value-driven solutions that address customer needs. One of the key benefits of sales enablement is its ability to align marketing and sales efforts.

Sales Training 52

Sales Training Sales Decision-making Account Planning 52

Mike Kunkle

MAY 30, 2023

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. I’ve written about this challenge before in this post, There Are Limits to What Sales Enablement Can Fix. Which, earlier, we said wasn’t easy either.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Mike Kunkle

AUGUST 8, 2023

Let’s dive into the key barriers that often hinder sales leaders from reaching the full potential for their sales forces and explore strategies to break through these limitations. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost.

Sales 188

Sales Prioritization Innovation Leadership 188

Arpedio

FEBRUARY 14, 2024

In today’s competitive business landscape, sales performance and effectiveness are crucial to the success of any organization. To stay ahead of the competition, it is essential to have a well-defined sales strategy , optimized sales tactics , and a sales team that is aligned with the business goals.

Business Growth 52

Business Growth Sales Sales Training Decision-making 52

Brooks Group

FEBRUARY 16, 2024

You need to stand out to make buyers want to do business with you. Many sales leaders think the way to do this is to help their sales team sell better value or overcome objections. These are both good strategies, but the true differentiator is the sales professional and their emotional intelligence.

Emotional Intelligence 82

Emotional Intelligence Sales Sales Training Decision-making 82

Brooks Group

APRIL 4, 2023

Sales Leadership: Qualities Of A Sales Leader To be an effective leader, you need to make appropriate strategic decisions that fit within your organization’s vision and goals. What Are The Qualities of Successful Sales Leaders? What Is Sales Leadership? What Are The Benefits Of Sales Training?

Sales Leadership 52

Sales Leadership Leadership Emotional Intelligence Sales 52

Hubspot Sales

MARCH 4, 2019

These are the skills your sales team needs to survive. If you want to develop a more effective salesperson, start with how your organization coaches and trains them. A unique tension exists in the transition from individual salesperson to sales manager that can lead to ineffective coaching. Systems and Operations.

Sales Training 103

Sales Training Sales Onboarding Sales Management 103

Brooks Group

APRIL 19, 2023

The first key fundamental that IMPACT Selling ® teaches is how sales reps can make their first impression a good one. The Power of Positioning During the IMPACT Selling ® Training we cover the three P’s of the Investigate step: positioning, prospecting, and pre-call planning. Download the interactive pdf here.

Decision-making 83

Decision-making Sales Training Media Publishing 83

Brooks Group

DECEMBER 20, 2023

In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical. As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics.

Sales 93

Sales Decision-making Sales Training Sales Management 93

Brooks Group

JULY 14, 2023

In fact, high-performing sales leaders reported an overall average annual quota attainment of 105% compared to 54% for underperforming leaders, according to Harvard Business Review. An effective sales leader has the professional and personal qualities needed to guide their sales professionals through uncharted waters.

Sales Training 52

Sales Training Virtual Selling Sales Decision-making 52

Mike Kunkle

FEBRUARY 5, 2023

Other times, sellers work with ad hoc buying committees who have never worked together to make a purchase decision, and who are operating without an aligned process, policies, or even guidelines and guardrails. click the image to see a larger version] This makes sense, right? This is so important to understand.

B2B 198

B2B Sales Decision-making Negotiation 198

Account Manager Tips

AUGUST 4, 2022

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

Brooks Group

NOVEMBER 10, 2023

Sales leaders, the driving force behind a company’s revenue generation, understand that time is of the essence. At the same time, deals take longer to make their way through the sales process than they used to. But if a buyer is not ready to make a deal, there’s nothing that can make it happen any quicker.

Value Proposition 52

Value Proposition Negotiation Sales Decision-making 52

Brooks Group

APRIL 10, 2024

In the race to finish the quarter strong, prospecting often gets put on the back burner while sales professionals work on closing open opportunities. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving. Here’s how sales teams can improve their prospecting efforts.

Sales 88

Sales Media B2B Publishing 88

Red Star Kim

NOVEMBER 2, 2023

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. billion, making it the fastest-growing law firm in the United States.

Client Relationships 130

Client Relationships CRM Financial Services Decision-making 130

Miller Heiman Group

JULY 12, 2018

By combining data-driven technology with our trusted and updated sales methodology, Strategic Selling® with Perspective, we said that Scout would make technology relevant and useful for your sales team. And how does Scout change the game for everyone in your sales organization?

Organization 51

Organization CRM Sales Technology Sales 51

Brooks Group

JANUARY 24, 2024

This is good news for B2B sales teams that have faced economic headwinds, shrinking customer budgets, and delayed or canceled purchasing decisions. But even throughout this tough period, some sales organizations have found a way to meet or exceed targets—and feel confident in their ability to do it again this year.

Supply Chain 97

Supply Chain Negotiation Sales CRM 97

Mike Kunkle

MARCH 31, 2023

When many organizations develop competency models and assess their sales force, they often weave both methodology and competencies into the assessment, which they can do, because they have implemented a specific methodology. These organizations are just combining them. But the definitions in this post still hold true.

Sales 217

Sales Interpersonal Skills Account Management Sales Training 217

Miller Heiman Group

JULY 11, 2018

By combining data-driven technology with our trusted and updated sales methodology, Strategic Selling® with Perspective, we said that Scout would make technology relevant and useful for your sales team. And how does Scout change the game for everyone in your sales organization?

Organization 48

Organization Sales Technology CRM Sales 48

Brooks Group

JUNE 1, 2022

Having worked with thousands of sales leaders and millions of salespeople, our 45 years of experience have shown that industry experience is not critical for success. Bad hires have the ability to demotivate entire sales teams, making lost revenue hard to quantify. Don’t leave your hiring decisions up to chance.

Decision-making 85

Decision-making Sales Training Manufacturing Account Management 85

Mike Kunkle

JUNE 12, 2022

Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Even under financial and emotional duress, strive to make calm, thoughtful, strategic decisions. This post on The Sliding Scale of Sales Transformation may also be helpful at this time. Strategy First.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130