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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. In the case of products, this may involve different vendors.

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Drive more sales with effective lead management system

Apptivo

A good lead management software ensures that every lead from web forms, emails, and chat is automatically fed into the CRM system, preventing prospects from falling through the cracks. A lead management software with AI-powered contact scoring capabilities will save you money and benefit your sales and marketing teams.

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Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B

QYMATIX

To further explore the potential of automating the B2B salesperson’s pricing decisions. Karlinsky-Shichor’s research focuses on the automation of decision making and its application to marketing and sales. The salespeople have the decision-making power, i.e. a right to veto the algorithm’s suggestion.

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Gap Analysis Explained: What is a Gap Analysis + Why Your Strategic Plan Needs One

OnStrategyHQ

Profit margins. As shown in the illustration above, here is what an example of a marketing gap analysis may look like: Ideal Future State: Be a top 10 ranked project management software in the SaaS market for the construction, architecture, and engineering space. A strategic planning software is just what you need for the task!

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The Complete Guide to SaaS Sales

Nutshell

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. SaaS Sales Techniques That Work. Stages in a SaaS Sales Process.

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3 Ways Sales Automation Can Help Your Reps Sell More

Apptivo

Sales automation refers to the software, tools, and techniques that assist salespersons in eliminating time-consuming, manual, repetitive chores so they can concentrate on what they do best: close deals. Fill your content with a personal touch and make it compelling to read by crafting it in a way that truly resonates with the audience.

Sales 64
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Creating personalized content for Account-Based Selling

Arpedio

This custom approach makes your messages connect better with the unique difficulties and objectives of each customer, increasing the likelihood that they will be interested in your content and what you have to offer. This can include custom whitepapers, case studies, webinars, and even personalized video messages.