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What is Buying Intent?

Upland

However, software solutions often include deciding whether a custom solution will work or if they should go with an off-the-shelf solution. Creating educational content, such as blog posts, whitepapers, and guides, that addresses common pain points and provides insights into industry trends can attract and engage prospects.

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Drive more sales with effective lead management system

Apptivo

A good lead management software ensures that every lead from web forms, emails, and chat is automatically fed into the CRM system, preventing prospects from falling through the cracks. A lead management software with AI-powered contact scoring capabilities will save you money and benefit your sales and marketing teams.

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How to prioritize your CX budget

Zendesk

Check out our whitepaper on CX in FinTech. Check out our whitepaper on CX in ecommerce and retail. As manufacturing adopts new technologies and channels over legacy software and old habits, CX is becoming a high priority: 44 percent have seen 2020 CX budgets increase, compared to 33 percent that reported budget decreases.

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Study: Automated, Artificial Intelligence (AI)-based pricing versus Human-based pricing in B2B

QYMATIX

The purpose was to investigate what could generate a higher profit for the company – prices set by humans or machines. The group of salespeople with the pricing tool made 10% more profit than the control group. It has shown that the model leads to higher profitability in most cases. that is difficult to code. .”

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Tips for Marketing Your Start-up or SMB on a Small Budget

ACT

Besides blog posts, you can also publish content in other formats, such as: E-books Case studies Whitepapers Industry reports Memes Infographics It’s also a good idea to repurpose existing content assets in different formats to maximise their reach and longevity. A CRM like Act!

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Examples of Strategic Objectives

OnStrategyHQ

For this whitepaper, we’re going to call them strategic objectives. Profitability Improvement: Retain customers and deliver products efficiently. Financial Efficiency: To increase net profit by 10% annually. So we created a framework and software to make adapting strategy, goals, and priorities easy.

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Gap Analysis Explained: What is a Gap Analysis + Why Your Strategic Plan Needs One

OnStrategyHQ

Profit margins. As shown in the illustration above, here is what an example of a marketing gap analysis may look like: Ideal Future State: Be a top 10 ranked project management software in the SaaS market for the construction, architecture, and engineering space. A strategic planning software is just what you need for the task!