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Character Matters: Learn How to Become a Better SAM

Strategic Account Management Association

We can also argue that character is essential for SAMs whose reputations define their brand and whose brands determine their career. This same belief rang true in the world of sales training. In the past, sales has done a disservice by being in the business of creating human doings not human beings. Tough Leadership ?

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Indicators show that much of the sales process can — and should — be automated through technological advancements. Why is this important?

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

But before you jump head-first into the sales process, there are four fundamental things you must know: 1. What initiatives are they undertaking to relieve those pressures? An initiative is a project your customer is undertaking (or planning to undertake) in order to overcome their pressures and meet their goals.

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The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

They are: Leading the organizational customer-centric culture Clearly defining the executive sponsor role Adapting corporate behaviors when working in the account Matching the right sponsor to each account. Let us define what we mean by agile leadership. Clearly defining the executive sponsor role. This needs to be a priority.

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Strategic Priorities Identification and Analysis

Flevy

Research into the public documents of listed companies brings to light key data about these companies, their Strategies, and their Strategic Priorities. The objective was to analyze how these enterprises outlined their Strategic Priorities in their annual and other reports. Description of business from Part 1, Item 1 of 10-K report.

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The 3 Pillars of Key Account Management

KAM With Passion

Build your KAM initiative on rock-solid principles. Are you in charge of a true Key Account Management initiative? By “true”, KAM initiative, I mean a programme that aiming at accelerating innovation and growth with a few carefully selected customers. As with any game-changing initiative, there are traps to avoid.