Digitalization Related Topics 
Customer Think
MAY 8, 2023
The era has turned digital. So, enterprises around the globe are using digital transformation to drive business success. Digital transformation has become the key to improving customer experience. With the advancement in technology, companies can now engage with customers in more ways than ever.
Hubspot Sales
APRIL 7, 2023
They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? Why sell digital products?
Customer Think
OCTOBER 15, 2022
This TOPIC was literally chosen from all the major professional services firms who have a new arm over the last 5+ years; Deloitte Digital or McKinsey Digital or others. While Digital took an upswing in the last decade (2010-2020); the CORE question we are trying to address here is ‘Why would a pure Management Consulting […].
The Center for Sales Strategy
OCTOBER 11, 2022
Digital advertising is very similar if you think about it. In football, the winning team could have fewer total yards or more turnovers. While the stats can provide you with an educated guess of who the winner is, they don’t tell the full story of the game.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
The Center for Sales Strategy
NOVEMBER 21, 2022
I see it often from media sellers when it comes to being asked to sell new digital solutions… “if I engage in this conversation, what if they ask me… fill in the blank.”. It’s a wonderful thing as a child, but as an adult, it can often keep you from engaging in specific scenarios.
Customer Think
MAY 16, 2023
Have you heard of digital marketing’s best kept secret, brand-to-brand partnerships? A brand partnership is a mutually-beneficial relationship between non-competitive retailers. Their goals are to collectively engage new audiences, incentivize customer loyalty and increase sales.
Advertiser: ZoomInfo
Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.
Advertiser: ZoomInfo
The digital age has brought about increased investment in data quality solutions. 64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Advertiser: ZoomInfo
The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.
Speaker: Hannah Testani, CEO of Intelligent Audit
The digital transformation of supply chains has already begun, so join us for this exclusive webinar to learn how to improve your company’s bottom line and, ultimately, your end customer experience. Hannah Testani will teach us more about: How technology will transform and digitize the supply chain and what impacts we’ll see going forward.
Speaker: Megan Sangha and Amit Pande, Wrike Team
Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be?
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. Virtual sales success requires new ways of thinking. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment.
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