Holden Advisors
APRIL 22, 2021
We live in a time of abundant choice, and our customers expect options. Providing customers with a large variety of products and features is a compelling way to sell more. But, as companies grow and diversify, it can be difficult to capture the monetary value generated by the long tail of these products using traditional product management tools and data.
Customer Think
APRIL 22, 2021
Hybrid workplaces are here to stay even when the pandemic is gone. In this article, we take a look into how organizations can make the most out of this shift. Needless to say, COVID-19 has changed practically every aspect of our life. From the way we socialize to the way we work, nothing remains as […].
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Sandler Training
APRIL 22, 2021
Mike Montague interviews Alan Stein Jr. on How to Succeed at Raising Your Game. The post How to Succeed at Raising Your Game [PODCAST] appeared first on Sandler Training.
Customer Think
APRIL 22, 2021
A couple of years ago, if we had asked, all companies would have expressed an interest in developing a mobile application. Even today, companies are eager to develop mobile applications, motivated by a number of factors. With over 3.5 million Android apps and close to 2.5 million iOS apps, it may seem like you’re missing […].
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Zendesk
APRIL 22, 2021
Last year, meeting up with friends looked a lot different. With everyone stuck at home during the pandemic, people were looking for a way to connect safely to do things together, and Discord’s popularity exploded. Originally built for people who wanted to communicate with friends around the world while they played video games, Discord has gained traction with a much wider community.
Customer Think
APRIL 22, 2021
Over the past couple of months, cookies have returned to being a hot button item for digital marketers. Ranging from Google’s announcement of the removal of cookies in its Chrome browser to the fight between Facebook and Apple, discussions on the death of the third-party cookie and removal of browser and device-related tracking have dominated […].
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
APRIL 22, 2021
One of the industries that benefitted from the COVID-19 pandemic is the OTT industry (Over-The-Top). Yes, OTT platforms saw tremendous growth, and they became a major source of entertainment for users. As per Statista, OTT media revenue is predicted to reach over 167 billion U.S. dollars by 2025, more than twice the 83.3 billion earned […].
Hubspot Sales
APRIL 22, 2021
Just about every modern sales team is thinking about commissions. The U.S. alone spends $800 billion in commissions to salespeople annually and, for many teams, the process around figuring out who earned what in a given period remains highly manual and error-prone. Historically, compensation planning has been relegated to an Excel file, particularly for businesses without the budget for prohibitively priced enterprise software.
Customer Think
APRIL 22, 2021
Article originally published at Eglobalis Customers of different industries place a different value on the elements that generate their overall experience. A pharmacy customer may prioritize product availability, safety and compliance, whereas high-end retail shoppers prioritize quality and choice. (Data source Gartner) Others may prioritize convenience, design, simplicity, and usability.
Sandler Training
APRIL 22, 2021
Anneke Seley was trained by Oracle’s Larry Ellison, welcomed SalesForce’s Mark Benioff to the business world, and consulted for Steve Jobs. She’s been on the cutting edge of “modern selling’ for her entire career – one that started when she graduated from Stanford and joined Oracle as employee #12. Fast – forward to today, Anneke… The post ACTivation Nation – The New Era of Virtual Digital Sales Motion [PODCAST] appeared first on Sandler Training.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
APRIL 22, 2021
Earlier the rivalry happened only between businesses/companies but today; we have too many options of the same thing that internal competition is also getting fierce. Like for example; native apps vs hybrid apps, which eCommerce platforms are the best? Or which framework to choose? And the most confusing one which we are going to discuss […].
Sandler Training
APRIL 22, 2021
“Please just send me a better proposal, and when you do, give me your bottom line. I don’t have time to go back and forth. Just get me your best number.”. The post Handling the “Best and Final Offer” Gambit appeared first on Sandler Training.
Customer Think
APRIL 22, 2021
10 Unique Use Cases for Speech Analytics For those of you who use speech analytics and want to expand the ROI for them, this is for you. They are a unique tool that has become more and more accessible and less expensive. 1.Proactive Customer Service For so many years, customer service was reactive. You would […].
Sandler Training
APRIL 22, 2021
Have you ever noticed that the people in sales and the people in marketing often seem to be on the opposite sides of important discussions? The post Five Ways to Change the Dynamic Between Marketing and Sales appeared first on Sandler Training.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
APRIL 22, 2021
Have you started working on developing a memorable personality for your brand? Many marketers consider brand personality and brand identity as the same thing. But in reality, the two are different from each other. And each of these is equally important for the success of your business. But to develop a memorable personality for your […].
Kainexus
APRIL 22, 2021
We spend a lot of time and effort on this blog digging into the details of how to start, spread, and sustain a Lean culture. We think it is important to get very specific about the Lean tools and techniques that produce measurable results for healthcare organizations. So of course, we care a lot about technology solutions that bring it all together.
Customer Think
APRIL 22, 2021
Customer experience is more than a trending keyword, it is increasingly becoming the core of every business. And why wouldn’t it? It is the driving force behind customer loyalty and – when done right – can completely transform your business. Over the last year, this has become more evident than ever. As businesses have struggled […].
Force Management
APRIL 22, 2021
How can you grow sales revenue when you’re selling a product that simply isn’t a line item in most buyer budgets? Selling a product that represents a new way of doing business demands that salespeople are equipped to be relevant to their buyers’ business-level challenges. When groundbreaking high-tech companies aim to scale sales success, solidifying alignment with their buyer is a key first step and one that can drive company-wide benefits in the process.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
APRIL 22, 2021
These days, Instagram is a promotional powerhouse. It’s a high-performing branding platform that allows brands to launch very successful, layered non-intrusive video ads campaigns. But Instagram has its fair share of secrets you must know and tips you should follow when it comes to effectively engage an audience with promotional videos. Otherwise, your videos won’t […].
Strategic Communications
APRIL 22, 2021
by Linda Pophal. All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. The Value of Primary Research. Marketers can realize significant value by conducting primary research to help them better understand their market’s needs, preferences and opinions.
Customer Think
APRIL 22, 2021
One of the most unhelpful “rules of thumb” in B2B selling is the long standing and widely quoted myth that the benchmark standard when it comes to sales pipeline management is 3* quota coverage.I’ve struggled to find any original research that justifie.
Groove HQ
APRIL 22, 2021
We breakdown the basics of live chat support and how to choose the best software for your business. The post The Best Live Chat Software: 10 Reasons to Offer Live Chat Support in 2021 appeared first on Groove Blog.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
APRIL 22, 2021
This is the second post in a series titled “Team Member and Customer Experience Value.” This installment is titled “It’s Not About Price. It’s About Perceived Value.” In the first post in this series, I covered six components of value creati.
CoSell
APRIL 22, 2021
When it comes to collaborative selling, many people find it is easier to start from a blueprint template instead of starting from a blank slate. I’m sure you’re seeing this in other parts of your work. Instead of starting with a blank page for designing a website, you begin with a blueprint. Instead of beginning a project on a blank whiteboard, you use a project management template.
Customer Think
APRIL 22, 2021
Reasons to read and share LinkedIn, Medium, tons of CX blogs and websites, including the Customer Experience Professionals Association (CXPA), Customer Think, and others, are all great sources of inform.
Strategic Account Management Association
APRIL 22, 2021
By Neil Tumber , Relationship Manager , Advanced Services Grou. Just like data, automation, Industry 4.0 and the Internet of Things (IoT) , servitization has become something of a buzzword – and for good reason. Servitization and advanced services offer the potential for organizations to significantly transform their business models to deliver even greater value to customers while also increasing their own profitability.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Customer Think
APRIL 22, 2021
Is there a good time to break up with your client? I recently had the opportunity to present an overview of customer experience training material to a group of professionals and when it came time for the question and comments portion of the afternoon, one of the best lines came straight out of the operations […].
SmartKarrot
APRIL 22, 2021
Customer Success as a function is highly misunderstood. It is to be noted that CS teams are the backbone of SaaS companies. The recurring models and customer management requires a skill set that will help reduce customer churn. Initially, CS teams were thought of as cost centers. However, the role has changed with every company almost hiring a Customer Success Manager.
Apptivo
APRIL 22, 2021
There was a time when people had to rely on maps or other conventional tools to locate a place, find the distance between two locations, or know further geographic information. With the development in technology, new tools were launched, serving as a better option. One such fascinating tool that created an evolution in this field was Google Maps. Having launched in 2005, Google Maps is a web mapping platform that connects the entire world to the grassroots.
SmartKarrot
APRIL 22, 2021
In the Customer Success niche, it is a given to find and face customer queries, like an everyday affair. That is when the concept of ‘Role Playing’ tends to play a fundamental role for the customer success managers out there. It not only stimulates real conversations that help a customer with their concerns but also teaches them how to tackle a difficult situation seamlessly.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
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