October, 2022

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Account Planning: A Definitive Guide – 2023

Upland

Account planning has never been so necessary – or so challenging – to get right. When used effectively, account planning benefits businesses by delivering more revenue, happier customers, and more effective sales teams. .

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21 Brilliant Calendar & Schedule Management Tips

Account Manager Tips

When it comes to managing my time, sometimes it feels like I'm losing the battle, the war and maybe even the will to live. Still, it doesn't have to be like this. So I decided to share my favourite calendar management tips.

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Trending Sources

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4 Words You Need To Say To Your Clients Right Now

Account Manager Tips

It's easy to lose sight of the big picture in the day-to-day grind. Sit down, take stock and say these four words to your clients to understand what they need from you right now. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents.

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We’re All in Sales – Or Maybe Not

Mike Kunkle

We’re all in sales, right? Well, maybe. I think the answer depends on what you mean by that (intent) and how you define “sales.” ” What is Modern, Professional B2B Selling All About?

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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5 Secrets to Selection

The Center for Sales Strategy

Candidates are in and out of the job market quickly, particularly those with superstar talent. If you’ve adopted a “we’re always hiring” mentality to help you build and fill your talent bank, you’re likely conducting interviews more frequently.

Banking 142
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Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

From the offices of our hosts (Thank you firm Boodle Hatfield!) we looked out at the iconic building (nicknames including The Vase, The Boomerang and The Beer Gut). Marketers from law, accountancy, engineering and property firms joined a PM Forum workshop to share ideas on how to improve our writing.

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Open Enrollment: Helping clients to fill out online applications with CrankWheel

Crank Wheel

You can grant control to the viewer in a screen sharing session. Our users do this to allow their clients to sign securely into application forms or to sign the applications electronically

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How To Disagree With Your Client

Account Manager Tips

Disagreeing with clients isn't a bad thing. It's healthy and can lead to great things if handled properly. Here's some tips on how to disagree constructively. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents.

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Benefits of Role-specific Sales Training

Brooks Group

What’s the Difference Between Role-specific and General Training? Sales training typically accomplishes one of two things. . The training will either provide learning around a specific skill, or the training is focused on improving the learner’s ability to succeed in their entire role.

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Celebrating Women In Sales Month with Guests Jenn Scilabro and Tracy Wilkinson

The Center for Sales Strategy

Joining host Matt Sunshine and co-host Stephanie Downs in this episode of I mproving Sales Performance are Jenn Scilabro, Senior Vice President of Local Digital Sales for Nexstar Digital, and Tracy Wilkinson, Senior Vice President and Regional Manager for Nexstar Media Group, Inc.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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Pitching insights – Qualification, Branding and Following up

Red Star Kim

Last week there was a mixture of legal and accounting firms – and M&BD people as well as fee-earners – at the MBL workshop on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders”.

Media 130
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7 Types of Content That Drive B2B Lead Generation

Customer Think

Whether you’re just getting started with content marketing or you’ve been at it for awhile, it’s important to have a variety of content in your arsenal. However, it isn’t useful to generate content without a serious intention – especially when it comes to the B2B market.

B2B 139
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How to Screen Share with WhatsApp

Crank Wheel

Here's the easiest way to share your screen via WhatsApp

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14,858 Unread Emails. How to Tame Your Inbox.

Account Manager Tips

Is your inbox taking over your life? Here are 12 email management hacks to tame your inbox and stop it from getting out of control. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!

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IMPACT Over the Years

Brooks Group

Overcoming Economic Challenges Since 1977. The simplicity of IMPACT will teach your sales team to sell their way through any economic event the world throws at them.

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Celebrating Women In Sales Month with Guest Kim Guthrie

The Center for Sales Strategy

Women in sales have achieved great things for themselves and their organizations over the last decade.

Media 130
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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer programmes. The session comprised three modules (1. sales processes 2. Techniques for targeting and 3. Behaviour in sales meetings).

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4 Ways to Personalize Your Customer’s Experience for Greater Engagement and Sales

Customer Think

Would you like to have a more personal relationship with your favorite brands? Of course, you would! And that’s where personalization comes in. Personalizing a customer’s experience means tailoring what they see and how they interact with your brand to make them feel special.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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How to evolve from remote selling to virtual selling

Crank Wheel

We've all heard of remote selling, particularly since the dawn of COIVD. But what about virtual selling? Discover how new technologies and techniques are giving virtual sellers the real edge in today's market

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3 Best Cold Calling Scripts and Tips

RAIN Group

Many people want to believe that cold calling doesn't work because they don't want to have to get on the phone. Indeed, there are many ways to do it wrong and fail. Many cold callers use deceptive tactics to get through and leave a bad taste in buyers' mouths. Sales Prospecting

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The Winning Edge is Often Subjective

Software Sales Guru

The Winning Edge is Often Subjective Success depends, not just on checking off the technical aspects, but understanding the subjective and emotional criteria. In many competitive scenarios, all of the vendors can check all of the technical boxes.

Software 130
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You Have An Open Position, Now What?

The Center for Sales Strategy

Selection is defined as the action or fact of carefully choosing someone or something as being the best or most suitable. It's Monday morning, and a seller has just told you that they are resigning.

Sales 130
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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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Integrative Innovation Management

Flevy

When new technologies and competitors disrupt markets , numerous existing organizations struggle to remain competitive. Situations like these encourage some organizations to partner with others. Fruitful partnerships comprise of having the appropriate people, processes, and organizational backing.

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B2B Marketers Go for a Win with Customer Retention

Customer Think

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) prov.

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Sharing your screen to a Tesla

Crank Wheel

It's easy to share your screen to a Tesla without needing to install anything in the car. The viewer can even take control of the session

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Strategies to Improve Employee Engagement in the Workplace

Kainexus

Leaders need to get the most out of every asset they have in today's business environment with tight budgets and tough competition. For almost every organization, the most significant opportunity for improvement is to increase employee engagement. Employee Engagement

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A Deep Dive Into Supply Chain Strategy: Why Yours Isn't Working

Speaker: Michelle Meyer, Founder and CEO of MatterProviders

Michelle Meyer is here to walk you through the future of supply chain strategy, and why your current approach is probably not working. In this exclusive webinar, she will explore ways to develop and perfect your new supply chain design in this post-pandemic era of economic uncertainty.

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The State of Alliance Management in 2022 — and Beyond

Vantage Partners

Alliances & Partnerships

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The Leadership Challenge

The Center for Sales Strategy

One of the main reasons leadership is challenging is because you are managing a fast-moving conveyor belt of decisions. One decision after another is rolling off the conveyor belt: Should I remove this non-performer even though I have two other open positions?

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How to Become a Must-Have Solution for Customers in Any Economy

Force Management

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. Each week, we will cover a different essential area of sales effectiveness.

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How to Make Your Business Stand Out in the Digital Landscape

Customer Think

Product design isn’t done solely for aesthetics. A brand’s components (logo, appearance, pattern, images) are a subconscious trigger or stimulus associated with all other thoughts about a business.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.