The Center for Sales Strategy
APRIL 19, 2022
Don't do it. I know you want to do it, but you can't. Seriously! STOP IT! "Do what" you innocently ask? Pitching your product or service in your first meeting with a new client. "But…but…but," I can already hear your excuses. "We are SALES people! We are supposed to SELL!". Technically, yes, you are "supposed" to sell, but not yet! Be patient. Follow the process.
The SAMA Podcast
APRIL 19, 2022
Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of everything you have done? The Congruity Group leader Betsy Westhafer found her forte when she realized that Customer Advisory Boards were her strongest suit. She sits with Denise Freier to tap into the undeniable power of the Customer Advisory Boards.
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RAIN Group
APRIL 22, 2022
Sellers who win consistently plan to win from the start. They're methodical in their approach to opportunities. They carefully map their sales process to the buyer's, set goals for every meeting, and do an exceptional job of communicating value.
Engage Selling
APRIL 22, 2022
Do you have lies in your inbox? “Hi there! Greetings! On my visit at your office, I found out that your organization is still using the manual registers for visitor’s … Read More. The post Lies in Your Inbox first appeared on Colleen Francis - The Sales Leader.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
The Center for Sales Strategy
APRIL 20, 2022
Every relationship has ups and downs, and that includes relationships between coworkers. The members of your sales team might be going through problems at home that can cause problems at work. There might be conflicts with other members of the sales team. When problems exist in other areas of life, it can affect the accountability of the whole sales team or individual team members.
Flevy
APRIL 20, 2022
As you find ways to get your customer acquisition costs (CAC) low, you may try a lot of tactics to get it to work for you. One vital element is a feedback loop. It is used to take results from your existing process and improvise on the process elements with tweaks or major shifts to get a better outcome. In marketing, feedback loops can make or break your future campaigns based on how you see your current results.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Zendesk
APRIL 21, 2022
Live chat is a must-have customer support channel, but that doesn’t mean it’s one-size-fits-all. These three ecommerce companies–Mack Weldon, HUM Nutrition, and KEEN Footwear–have developed the live chat best practices that best support their customers. Compare and contrast for ideas on what might work for you. Conversations are the foundation of great customer service.
The Center for Sales Strategy
APRIL 22, 2022
- MOTIVATION -. "Don't find fault. Find a remedy.". - AROUND THE WEB -. > 3 Things to Consider During Times of Inflation– The Great Game of Business. Prices are going up. We've all noticed it, and it's maybe even got us a little panicked. So, when can we expect to see inflation start slowing down? Well, expert economists are expecting to enter a period of disinflation and slowed growth in 2022 and 2023.
Planview
APRIL 18, 2022
Someone once wisely said: “Always look at the solution, not the problem. Learn to focus on what will give results.” – Anonymous. In life, we sometimes face obstacles. But with a creative mindset you can find a solution! Well, the same thing can be said in the business world. Luckily, when companies face challenges and look for a solution to reach business goals, there are Solutions Consultants to hold our hands throughout the journey.
CMOE
APRIL 19, 2022
In this fast-paced business world with ever-increasing demands, it is not uncommon for leaders to become absorbed in their work and priorities to the point that they either don’t see or forget about the challenges and adversities their colleagues, team members, and customers are experiencing on a regular basis. In a McKinsey study, almost 50% of respondents rated an empathic approach to workload balancing as a top factor in how favorably they viewed their organization’s culture during the [Covid
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Crank Wheel
APRIL 20, 2022
Believe it or not, communities can be found in the marketing industry. That means that there are many communities that are all about improving search engine optimization (SEO) and branding.
The Center for Sales Strategy
APRIL 18, 2022
While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums — from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling? While cold outreach on social media is a popular technique in our modern world, it's not exactly the most productive, nor the most fruitful.
Zendesk
APRIL 18, 2022
If you wrote a research paper in college, you may still be haunted by the strict, seemingly arbitrary rules of citations in the MLA, APA, or CMS formats. But there was a good reason to cite your research: you, and anyone reading your paper, needed to know where you got your sources. It’s no different for sales and marketing teams when sourcing leads.
PandaDoc
APRIL 20, 2022
Creating an effective outbound sales strategy for your team can be a tricky proposition. Cold, impersonal outreach won’t win points with customers — and that’s assuming that it even reaches their inbox at all. Instead, you’ll have to take a more targeted approach to earn leads with outbound strategies. But just because the days of cold calling and big email blasts are mostly gone doesn’t mean that the outbound sales process is dead.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Sales Gravy
APRIL 22, 2022
LinkedIn is one of the greatest tools ever created for sales professionals. It ranks right up there with the car, telephone, and the internet. Leveraging LinkedIn gives you the ability to connect with and learn more about prospects and customers than at any other time in history. Sales professionals who master LinkedIn quickly rise to the top of the ranking report.
Aepiphanni
APRIL 19, 2022
Working remotely is a concept that is here to stay. To paraphrase Austin Allison in his article, “Five Pillars of Creating a World-Class Remote Culture” in Inc. magazine, A whopping 83% of the employees surveyed said that the shift to working remotely has been a boon to companies, 54% of employees say they wish to […].
Revenue Storm
APRIL 19, 2022
As Sales Leaders, our primary role remains to attract and retain the best sales talent we can. Having done so, we create a working environment where each team member can achieve their full potential delivering value for clients, our firm, and for themselves. In support of these coaching goals, you will have probably selected a world-class sales training company to deliver an insightful training program for your team, and, having put each team member through training, they will be equipped with n
Hubspot Sales
APRIL 19, 2022
When choosing a platform for your ecommerce business, it’s important to do your research. That means deciding whether you should build your own ecommerce site instead of using an existing marketplace or platform or pair third-party tools with your site — like using HubSpot’s Sales Hub on your Shopify or BigCommerce store. Once you've landed on the option that best suits you, you have to actually pick one.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Kainexus
APRIL 21, 2022
Many books and articles about good leadership focus on interpersonal relationship skills like communication, humility, and empathy. Of course, all of these traits are important for good leadership. Still, they don't directly address the most critical responsibility of a leader, which is to create systems and infrastructure that support employee performance.
Force Management
APRIL 22, 2022
Successful companies are finding new ways to differentiate their approach to talent management as they face the ongoing complexities of the Great Resignation.
Sales Readiness Group
APRIL 18, 2022
Sales managers are responsible for managing, coaching, motivating, and measuring the performance of their teams. Unfortunately, many managers are promoted from sales positions without the skills to effectively take on these new responsibilities.
Sandler Training
APRIL 18, 2022
Does it bother you when prospects treat your specialized products and services like a commodity? . The post De-Commoditizing Your Products appeared first on Sandler Training.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Kainexus
APRIL 20, 2022
We recently had Mark Graban, Senior Advisor at KaiNexus, Dr. Greg Jacobson, CEO of KaiNexus, Kelley Reep, Clinical Nurse Specialist, Rebecca Love, Chief Clinical Officer at IntelyCare, and Brian Weirich, Chief Nursing Officer at Banner Health, join us to discuss the recent conviction of a nurse who worked at Vanderbilt University Medical Center, RaDonda Vaught.
Groove HQ
APRIL 22, 2022
With more than 872 customer service apps in the Shopify app store, we've evaluated the best options for your and compiled a list of the top 24 you should actually consider. The post 24 Best Shopify Customer Support Apps appeared first on Groove Blog.
The Congruity Group
APRIL 22, 2022
Denise Freier, CEO and President of Strategic Account Management Association (SAMA) interviews Betsy Westhafer, CEO of The Congruity Group, on The SAMA Podcast. Rather than thinking about what you could do, think about what you have done. Where do you feel you’ve made the greatest impact out of everything you have done? The Congruity Group's [.]. The post The SAMA Podcast: Strengthening Strategic Relationships With Betsy Westhafer appeared first on The Congruity Group.
LinkedFusion
APRIL 21, 2022
Personalized emails are not dead! Prospects nowadays are overwhelmed with personalized messages from various channels. As an agent, you need to figure out how to stand out from a crowd. Despite this, it is an important communication medium for companies and has withstood till now, despite the rise of social media and other forms of mass communication.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Kainexus
APRIL 19, 2022
When we talk with people who are interested in implementing a program for continuous quality improvement, one of the biggest challenges they share is the feeling of being overwhelmed. There are countless books and articles about how to improve the quality of processes. You are not alone if you are unsure where to begin. While it is true that you can spend a career learning about tools and techniques for achieving perfect quality, many of those who turn to us are looking for advice on what they c
Groove HQ
APRIL 20, 2022
BigCommerce not only offers integrations with the tools you already use, but it also has a number of customer support apps in its Ecommerce Apps Marketplace. Which ones are worthwhile? The post 14 Best BigCommerce Customer Support Apps appeared first on Groove Blog.
ACT
APRIL 20, 2022
Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour. Marketing automation, on the other hand, captures and tracks every user’s digital interaction with your business so you can turn all of those data points into actionable marketing intelligence across any email, website, app, or social media platform.
PartnerTap
APRIL 20, 2022
Most companies still subscribe to a culture of data secrecy and protection which prevents them from reaching their full growth potential with their partners. The businesses that can shift to a culture of data-sharing with partners will outpace their competitors year over year. According to Gartner , “data and analytics leaders who share data externally generate three times more measurable economic benefit than those who do not.”.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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