Customer Think

APRIL 8, 2024

Dental marketing, like other areas of marketing, is changing as a result of advances in technology and its impact on the way businesses interact with customers. What are the key features of dental digital marketing that will help your practice thrive?

Digitalization 59

Digitalization Marketing 59

Customer Think

MARCH 20, 2024

Source: Shutterstock (This year, I’m devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes.

Artificial Intelligence 81

Artificial Intelligence Marketing Digitalization 81

Nutshell

JULY 28, 2020

” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs.

Software 126

Software Software CRM Advertising 126

Nutshell

FEBRUARY 22, 2023

If you’re looking to find the best customer relationship management (CRM) platform for your manufacturing company, you need to find the CRM that has all the features your team needs. On this page, we’re diving into the seven features every manufacturing CRM needs. We’ve got you covered.

Manufacturing 62

Manufacturing CRM Sales Software 62

Help Scout

AUGUST 22, 2023

Founders and marketers must go beyond selling products, and instead sell what their product will allow customers to do. Read the full article

Marketing 81

Marketing 81

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Marketing 77

Marketing e-Learning Media CRM 77

Customer Think

MARCH 15, 2024

They think it lives within the features of their products. As marketers, we’re told our content and buyer experiences must deliver value. What does it mean to B2B buyers? Often, companies think of value in relation to their business — more so than for their customers. We tell […]

B2B 84

B2B Marketing Digitalization 84

Agile CRM

NOVEMBER 29, 2022

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. As technology advanced, email marketing tools evolved to include features such as segmentation, automation, and personalization. .

Marketing 98

Marketing Media Software Software 98

Nutshell

JANUARY 30, 2023

Everyone—from marketing and sales to customer service—is on the same page about your customers and leads, enabling them to collaborate , thus creating a pleasant customer experience. Contact management features are now found in CRM platforms , which can do more than just store and organize data. The result?

Management 48

Management CRM Customer Experience Organization 48

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

SalesPop

MARCH 5, 2023

If you’re in the market for a robust, powerful, and efficient CRM program, look no further. You should be able to track and manage your leads with this feature from the time they are produced until they are turned into sales. Download the Pipeliner CRM free trial that will empower your sales team with all the above features.

CRM 52

CRM Software Software Sales 52

Nutshell

OCTOBER 26, 2020

When I was first introduced to HubSpot, it was the most innovative marketing automation solution on the market, and it was well priced for the SMB market. Over the past few years, though, HubSpot has become intent on capturing the enterprise market, resulting in huge price increases. HubSpot: Pros and Cons.

CRM 77

CRM eCommerce Software Software 77

Insightly

FEBRUARY 9, 2023

A Customer Relationship Management (CRM) platform is a tool that helps sales, marketing, and operations teams centralize customer data, streamline business processes and automate marketing efforts. There are a few notable types of CRM features, also know as CRM tools.

CRM 52

CRM Sales Decision-making Communication 52

Nutshell

JANUARY 30, 2023

A CRM like Nutshell helps your sales and marketing teams turn leads into closed deals and keep your existing customers satisfied. The post CRM vs. CMS: Differences, Features, & Integration appeared first on Nutshell. With a CRM, you can create targeted and organized messages to reach and convert more prospects. The result?

CRM 48

CRM Publishing Software Software 48

Nutshell

MARCH 8, 2021

Salesforce offers multiple suites and its app market has more than 3,400 applications and plugins. But is a gigantic CRM really what salespeople and marketers need? Salesforce CRM features. Marketing leads management. Sure, they’ve got an enormous web of applications, and some ridiculously complicated features.

CRM 62

CRM Software Software Sales 62

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Let’s take a closer look with some examples: Product datasheets.

Marketing 99

Marketing Sales Decision-making Prioritization 99

Customer Think

FEBRUARY 22, 2024

(This month’s Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.)

Marketing 64

Marketing B2B Digitalization 64

Apptivo

NOVEMBER 30, 2022

It is the marketing department’s responsibility to generate leads, qualify them, nurture them, and convert them into a paying customer. Engagement could be in the form of information, features, benefits, use cases, testimonials, whitepapers, relevant to the prospect. Marketing at scale.

CRM 104

CRM Marketing Prioritization Advertising 104

Flevy

FEBRUARY 21, 2024

Market Analysis is a critical strategic function. It provides the insights necessary to understand market dynamics, consumer behavior, and the competitive landscape. On the surface, conducting Market Analysis may appear straightforward.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Outbound Engine

AUGUST 6, 2020

Use these five LinkedIn features to help your business and boost your professional reputation. How this LinkedIn feature can help your business: There is really no downside to continuing education. Did you realize LinkedIn offers an events feature similar to Facebook’s popular events system? LinkedIn Learning.

Publishing 60

Publishing Media Insurance Small Business 60

Customer Think

JANUARY 25, 2023

AI-Powered Pipeline Projections, Demand Generation Effectiveness and Lead Prioritization Features Help Align CMOs and CROs for Sales Success

Prioritization 59

Prioritization B2B Marketing Sales 59

Nutshell

JULY 23, 2019

A study by IBM found that being able to consolidate sales data was one of the top four most important features that businesses wanted out of a CRM. Some CRMs offer better reporting features than others, so choosing the right CRM can impact everything from your sales process to your productivity. 6 CRMs with the best reporting features.

CRM 109

CRM Negotiation Sales Management Sales 109

Nutshell

FEBRUARY 19, 2021

Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales. According to Litmus , email marketing has an average ROI of 42X. Obviously, email marketing can make you a lot of money. What does email marketing software cost? Included features.

Software 110

Software Software Marketing CRM 110

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Customer Think

JANUARY 17, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Customer Experience 126

Customer Experience Leadership Marketing B2B 126

Nutshell

AUGUST 21, 2020

You look everywhere on the website—I’m talking header, tag line, features—and you just don’t get it. With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. But is SaaS marketing different from other types of marketing?

Marketing 142

Marketing Onboarding Media B2C 142

Showpad

APRIL 15, 2020

A sales enablement tool provides your sales team with a repository of sales playbooks and marketing collateral that empowers them at each step along the selling lifecycle. You can easily bypass any marketing fluff and get to the truth of what real users think of the product. Content management.

Sales 85

Sales CRM Software Software 85

Nutshell

MAY 5, 2020

While no smartphone app can replicate the full experience of using a desktop CRM, there are a handful of CRM iPhone apps that do a great job when it comes to making essential features easy to use. Nutshell’s iPhone app was relaunched in early 2020 , and now includes the best map visualization features of any mobile CRM on the market.

CRM 86

CRM Decision-making Sales Management Meetings 86

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Customer Think

DECEMBER 12, 2021

Today, marketers and sales agents can choose from a range of technologies to connect with them. Recent years have seen the rise of live chat and chatbot features on websites and social media channels, but email remains the foremost choice for customer-company […].

Marketing 136

Marketing Media Sales Digitalization 136

Nutshell

APRIL 10, 2019

Effective marketing is about more than just attracting one-time customers. But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. Which CRM Features Are Essential for Marketing?

Marketing 128

Marketing CRM e-Learning Advertising 128

Apptivo

JULY 19, 2022

In a digital world, every aspect of business has transformed; marketing is no exception. Marketing in the past had always been a hit or miss: it was not customized for any group or individual. This made marketing both expensive and ineffective. Features of CRM Marketing. Benefits of CRM marketing.

CRM 98

CRM Marketing Advertising Software 98

Nutshell

FEBRUARY 22, 2023

In this blog post, we’re going to cover seven of the best sales automation tools on the market, including: Nutshell HubSpot Salesforce Pipedrive Keap Calendly Mailchimp Keep reading to learn more! As a CRM, Nutshell has many different features, but one of the biggest ones is sales automation.

Marketing 87

Marketing CRM Sales Software 87

Strategic Communications

FEBRUARY 29, 2024

Developing marketing strategies based on competitor analysis. Creating drafts for email marketing campaigns. Generating ideas for new product features or updates based on user feedack. The post 20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes appeared first on Strategic Communications.

Marketing 52

Marketing Media Publishing B2B 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52