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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Best Ways to Stand Out From Competitors When They’re All the Same

Account Manager Tips

Even when they do deliver something innovative, it's not for long. When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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Clone of How to Stand Out From The Competition (When Everyone’s the Same)

Account Manager Tips

When clients say "price" they really mean value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. Even when they do deliver something innovative, it's not for long. That's because most businesses blend in, not stick out.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew! Making Creativity and Innovation Happen.

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Value Selling Framework: The Complete Guide

Arpedio

Enter value selling – a strategic mindset and approach that focuses on articulating and delivering the unique value proposition of a product or service to potential customers. What is a Value Selling Framework?

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.