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The Importance of Change Management in Account Planning

Upland

Sales leaders often find that commitment to change is the single most important ingredient in a successful account planning practice. A lthough change can be scary, difficult and potentially costly if not managed correctly, it is ultimately the key to achieving higher win rates, championing large buying groups, and growing revenue.

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Sales Leadership: Qualities Of A Sales Leader

Brooks Group

Sales Leadership: Qualities Of A Sales Leader To be an effective leader, you need to make appropriate strategic decisions that fit within your organization’s vision and goals. What Are The Qualities of Successful Sales Leaders? Sales leaders have to be able to make tough decisions quickly and effectively.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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Sales Leadership Training ’21: 8 Best Practices for Sales Leaders

Brooks Group

As a sales leader, it’s never been more critical to be on the ball. Though a vaccine for COVID-19 is slowly being administered, you cannot wait to inoculate your sales team against the lingering effects that the pandemic had on your sales methodology. Make the quota discussion a collaborative effort.

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Marketing in the Metaverse – An opportunity for professional services?

Red Star Kim

Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. Although I was wondering also about the potential for thought leadership and pitching. The Metaverse opportunity?

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Promoting Cohesion and Retaining Talent: Leadership in Focus

MDI Training

Promoting Cohesion and Retaining Talent: Leadership in Focus In a changing world of work, where motivation and employee retention are crucial, leaders are increasingly in the spotlight. Current statistics send alarming signals: 60% of leaders receive no leadership development at all. Leadership! What is the reason for this?

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Inner Development Goals for a Better Leadership World

MDI Training

Inner Development Goals for a better leadership world Many companies invest in training and programs to prepare their leaders for the challenges of business. But in addition to traditional goals such as increasing sales and optimizing efficiency, Inner Development Goals (IDGs) are also gaining importance.