Brooks Group

FEBRUARY 1, 2024

Ramping new sales reps quickly is a pivotal factor separating successful sales organizations from those that underperform. Data from our 2024 Sales Leader Trend Report shows that 87% of successful teams have extensive, structured onboarding. Here are 4 ways a common language helps get new sales reps up to speed quickly.

Onboarding 77

Onboarding Sales Sales Training Communication 77

Brooks Group

SEPTEMBER 7, 2023

The hiring manager said, “As soon as you get the orders, we can negotiate what type of development team you’ll have supporting you.” The success of any substantive change to your sales approach relies on company-wide buy-in. The same is true for implementing a new strategic account management plan. This was a red flag for me.

Account Management 52

Account Management Management Account Planning Sales 52

Brooks Group

MARCH 27, 2023

A sales pipeline is the best way for sales leaders to manage their sales operations for potential buyers. With the help of the sale pipeline, businesses can observe all sales deals, whether they are sales-qualified leads (SQL) or dead deals. Let’s look at the sales pipeline and best practices.

Management 52

Management Customer Life Cycle Sales CRM 52

Brooks Group

MARCH 7, 2024

Procurement managers have a reputation for focusing only on price. Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? Sales professionals who practice consultative selling are more like trusted advisors than traditional salespeople. Is this deserved?

Procurement 69

Procurement Management Decision-making Sales Training 69

Red Star Kim

MARCH 24, 2023

Nearly 40% said the majority of their time was spent supporting M&BD executives and managers. Many reported that most of their time was work such as tactical marketing promotions , client and referrer relationship management and internal marketing. As the poll results below indicate, their roles are varied.

Marketing 130

Marketing Digitalization Communication Media 130

Brooks Group

APRIL 17, 2023

What is a Sales Enablement Manager? If you’re looking to optimize the sales and marketing in your company, consider a sales enablement manager. Not all companies have them, but those that do can make more effective sales. This guide will cover what a sales enablement manager is and does.

Management 52

Management Sales Training Sales Marketing 52

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

DemandFarm

MAY 2, 2024

Effective relationship management transcends mere customer satisfaction—it’s a strategic endeavour that involves nurturing deep connections that foster loyalty, satisfaction, and mutual growth. The global Customer Relationship Management market is projected to grow from $71.06 What Is Relationship Management with an Example?

Management 40

Management Banking CRM Profitability 40

Hubspot Sales

OCTOBER 2, 2019

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 Why Sales Performance Management Matters.

Management 126

Management Performance Review Sales Software 126

Brooks Group

JULY 13, 2023

There are hundreds (if not thousands) of blog posts about the most important sales manager skills. Still more provide readers with tips and tricks for getting sales teams to take action toward desired outcomes. As any good sales manager will tell you, a skill is an ability that can be learned and improved through practice.

Sales Management 52

Sales Management Management Sales Leadership 52

Hubspot Sales

AUGUST 9, 2022

That's why leaders need to leverage effective sales training techniques to set reps on the right course and facilitate their professional growth. When we reached out to Sunny Sandhu — Director of Sales Development at Guru — for his insight, he stressed the importance of covering the "why" behind a topic. Start with "why.".

Sales Training 103

Sales Training Sales Decision-making Facilitation 103

Brooks Group

MAY 24, 2022

In this day of supply chain issues and extended delivery times, their sales teams are struggling to stay motivated. What’s a sales manager to do? We’ve heard from a few salespeople where the manager has pushed back and “shouted down” the concern, fueling a new job search by their team. The post Thoughts From The Top: ?Sales

Supply Chain 52

Supply Chain Sales Management Suppliers Management 52

Brooks Group

MAY 2, 2024

Sales and emotional intelligence go together like skiing and snow. Yet many sales leaders focus on building their team’s hard skills and neglect sales emotional intelligence or “ soft skills.” Yet many sales leaders focus on building their team’s hard skills and neglect sales emotional intelligence or “ soft skills.”

Emotional Intelligence 84

Emotional Intelligence Sales Decision-making Sales Training 84

Brooks Group

SEPTEMBER 14, 2023

Why Is Sales Coaching Important for Revenue Growth? Sales coaching gives sales professionals the mentoring they need to resolve critical skills competency gaps and be more productive. 3 Types Of Sales Coaching Sales coaching generally falls into one of three main categories: tactical, strategic, and personal.

Sales 92

Sales Sales Training Sales Management Onboarding 92

Brooks Group

JANUARY 24, 2024

This is good news for B2B sales teams that have faced economic headwinds, shrinking customer budgets, and delayed or canceled purchasing decisions. But even throughout this tough period, some sales organizations have found a way to meet or exceed targets—and feel confident in their ability to do it again this year.

Supply Chain 97

Supply Chain Negotiation Sales CRM 97

Brooks Group

JANUARY 8, 2024

You can’t manage what you don’t measure. This is especially true for sales performance. Tracking key sales metrics and knowing how to influence them is critical. Leading and lagging indicators reveal how well your team is navigating the complex B2B sales cycle. 5 Signs You’re Measuring Too Many Sales Metrics 1.

Sales 97

Sales Sales Training B2B Organization 97

Brooks Group

MARCH 6, 2024

Sales effectiveness is your sales professionals’ ability to achieve their goals and objectives efficiently and successfully. Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well.

Organization 85

Organization Account Management Sales Sales Training 85

Brooks Group

MARCH 25, 2024

Winning sales teams, even those from different industries, have one thing in common: they use a repeatable sales process. As a result, they’re consistent, they follow best practices, they replicate the habits of their A-players, and they reinforce the process with sales team training. The data backs this up.

Negotiation 81

Negotiation Sales Training Decision-making Sales 81

Hubspot Sales

APRIL 27, 2021

This might not be all that mind-blowing to point out, but not all sales orgs are comfortably confined to their companies' corporate headquarters — operating under a group of managers that can come together to share stories over lunch every day. What does a territory sales manager do?

Management 115

Management Sales Management Leadership Communication 115

Brooks Group

DECEMBER 13, 2023

Sales is a numbers game, but evaluating your sales reps’ performance involves much more than looking at a final revenue number. Revenue may be the ultimate performance indicator, but as a sales leader you should investigate the “why” behind a final result to truly improve the success of your sales team.

Sales 94

Sales Sales Training Communication Meetings 94

SalesPop

APRIL 23, 2021

Another important foundational aspect of account management—and sales itself—is the handling of quotas and forecasting. From my observation, only a few companies manage the problems for quotas and forecasting well. Salespeople, instead of just carrying on and going for the targets, push back against management.

Account Management 98

Account Management Management Investors CRM 98

Brooks Group

APRIL 23, 2024

A sales career can be exhilarating and rewarding—offering the potential for high earnings, flexible schedules, and the chance to work directly with a diverse range of customers. As you consider whether a sales career is the right fit for you, it’s crucial to understand both the upsides and the downsides.

Sales Training 68

Sales Training Sales Decision-making Negotiation 68

Brooks Group

MARCH 21, 2024

A powerful lever to improve your team’s sales performance could be hiding in plain sight: sales discovery questions. Asking effective sales questions correlates with success, according to new research : 51% of successful sales teams are effective at sales discovery and questioning. Asking questions is good.

Sales 91

Sales Sales Training Decision-making Value Proposition 91

Brooks Group

JULY 7, 2023

Sales training can be one of the most critical investments you make for your team. In fact, according to Training Industry , more than a quarter of salespeople feel that their sales training is ineffective. To make matters worse, most training is disconnected from the sales team’s daily life and unique needs.

Sales Training 69

Sales Training Shareholders Sales Sales Management 69

Brooks Group

OCTOBER 13, 2023

Sales training is essential to your company’s success. It’s a powerful tool for developing the full potential of every sales professional on your team. The Brooks Group’s training programs are led by expert sales trainers (aka facilitators) with real sales experience.

Facilitation 92

Facilitation Sales Training Sales Decision-making 92

Brooks Group

OCTOBER 24, 2023

A sales training initiative can be one of the most impactful things you can do to improve your organization’s success. The question is, will the training program result in permanent behavior change and lasting sales performance improvement, or will it be a “flavor of the month” that your sales team abandons a few weeks after the experience?

Sales Training 75

Sales Training Sales Decision-making Sales Management 75

Brooks Group

APRIL 4, 2023

Sales Leadership: Qualities Of A Sales Leader To be an effective leader, you need to make appropriate strategic decisions that fit within your organization’s vision and goals. What Are The Qualities of Successful Sales Leaders? An excellent candidate must be able to lead a team and manage multiple aspects of the business.

Sales Leadership 52

Sales Leadership Leadership Emotional Intelligence Sales 52

Brooks Group

FEBRUARY 16, 2024

Many sales leaders think the way to do this is to help their sales team sell better value or overcome objections. These are both good strategies, but the true differentiator is the sales professional and their emotional intelligence. EI is also the foundation of sales, and the gateway to all of that is empathy.

Emotional Intelligence 83

Emotional Intelligence Sales Sales Training Decision-making 83

Red Star Kim

MARCH 17, 2023

Recently, I was struck by how many of my marketing manager apprentices – who are generally in mainstream marketing – highlighted the metaverse and experiential marketing in their trends presentations. But there are some interesting metaverse developments – mostly from the management consultants and largest accounting and law firms.

Marketing 130

Marketing Transportation Leadership Digitalization 130

Brooks Group

FEBRUARY 27, 2024

In the absence of value-added components, the sale of virtually any offering depends on the bottom line. This post shows how sales professionals can differentiate themselves and your company by building value in the eyes of your prospects and customers. But when you only sell on price, margins are slim.

Sales Training 59

Sales Training Sales Value Selling Profitability 59

Brooks Group

DECEMBER 20, 2023

In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical. As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics.

Sales 93

Sales Decision-making Sales Training Sales Management 93

Brooks Group

JULY 27, 2022

As we pass the half-way point of the year, sales managers may start to hear a few grumblings that quotas are too high. While it’s wise to reassess sales targets to make sure they are realistic, assuming they are too high might be a mistake. Forbes reported that in 2017 that 57% of sales reps failed to meet quota.

Supply Chain 76

Supply Chain Sales Sales Training Negotiation 76

Brooks Group

OCTOBER 11, 2023

Planning your sales kickoff or national sales meeting? Your sales keynote speaker will set the tone for the rest of the event. A great speaker can help motivate your sales team, elevate your mission, and drive results. Step 1: Ask Your Sales Team The ultimate goal of a sales kickoff is to improve sales performance.

Sales 93

Sales Sales Training Meetings Media 93

Brooks Group

SEPTEMBER 26, 2023

Sales kickoff season is here. It’s time to plan your sales strategy, train your sales professionals, crank up the energy, and motivate everyone for the next year. But in this unpredictable economy, sales organizations must be more agile and resilient than ever. But coordinating all the right elements can be tricky.

Sales 77

Sales Meetings Sales Training Prioritization 77

Brooks Group

FEBRUARY 12, 2024

When engaging new prospects is tougher than ever, sales organizations know cross-selling and upselling are two effective tactics to increase revenue. Yet many sales professionals overlook these opportunities, either preferring to stay in “hunter” mode or because they lack the sales training , skills, and coaching to get it done.

Sales Training 74

Sales Training Sales Account Management Profitability 74

Brooks Group

JUNE 2, 2023

Action Plan for Sales Target Achievement – 4 Steps As we round out the first half of the year, it’s a great time to regroup, recalibrate, and prepare our sales teams to hit the year-end sales goals we’ve set for them. Maybe your sales team has veered slightly off track since the target was set?

Sales Training 71

Sales Training Sales Negotiation Meetings 71

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Marketing 106

Marketing Sales Decision-making Prioritization 106