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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Leadership 7. Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategic thinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew! Creativity 2.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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How to Increase Revenue with Channel Partners

Force Management

The best channel enablement programs equip their partners with the ability to communicate their value proposition and give them the ability to answer essential questions on their behalf: • What problems do we solve for our customers? • Articulate value and differentiation in a way that has meaning to the buyer 3.

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Strategic Account Management Best Practices Checklist

The Chapman Group

Provides a more Peer-to-Peer level role with senior leaders in their accounts when today’s lack of depth of internal senior leadership makes ongoing “peer-to-peer” exchanges more challenging. Economic Value Propositioning; creating, delivering and validating economic value. Negotiations. Methodology. Loyalty Index.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Thought leadership campaigns can help here particularly when a Challenger or Insight selling framework is deployed. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Processes and skills for managing opportunities and pipelines can be lacking.

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Five Tactics to Give Concerned Customers Invaluable Perspective

Miller Heiman Group

Some want to receive new ideas or thought leadership before discussing their needs; others prefer to receive it afterward. They Effectively Communicate Value Messages that Are Relevant to Buyer Needs. There’s no standard value proposition today that applies to every buyer.

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Target Account Selling Demystified

Arpedio

Engagement Planning: Developing personalized engagement plans for each target account, including tailored messaging, value propositions, and communication channels.