Remove Management Remove Profitability Remove Publishing Remove Value Proposition
article thumbnail

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Leor Franks of Kingsley Napley – a member of both the PM Forum and Managing Partners’ Forum – chaired the event.

article thumbnail

Pitching, differentiation and competitor analysis

Red Star Kim

In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching. There is more information on branding theory Book review – Managing Brands (kimtasso.com). A key theme that often arises in pitching is how to differentiate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Need more help to improve your key account management skills? Table Of Contents.

article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

article thumbnail

What is Buying Intent?

Upland

For example, a medium-sized retail company may experience a decline in customer satisfaction due to inefficient inventory management. You will need to first provide the necessary information about inventory management software, real-time tracking, and demand forecasting capabilities.

article thumbnail

KPI Management: Digital Transformation Strategy KPIs

Flevy

We aim to provide executives and senior managers with a clear understanding of how these KPIs can serve as a compass during Digital Transformation efforts, ensuring that initiatives are data-driven, focused, and aligned with the organization’s strategic vision.

article thumbnail

McKinsey’s Three Horizons of Growth

Flevy

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The model is useful in managing Innovation , evaluating the maturity and potential of innovation projects, and allocating resources accordingly. Each horizon of the 3H framework requires a distinct management approach.