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The Top Two Metrics to Drive Shareholder Value Right Now

SBI Growth

On this week’s SBI Insider Video Podcast we discuss how sales, marketing and product functional leaders can elevate the strategic discussion. The two most underutilized metrics that drive shareholder value are Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Championing.

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Ten insights on the future of SAM

Strategic Account Management Association

.; Dino Bertani, Executive Director, International Strategic Account Management, Allergan Aesthetics; Harvey Dunham, Managing Director, Strategy and Marketing, SAMA; Tom Hablitzel, Senior VP, Enterprise Clients, Sherwin-Williams Company; Jim O’Leary, Global Practice Chair, Corporate Affairs, Edelman. #1. Centers of Excellence (CoE).

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. Kaj Storbacka is a professor at Hanken School of Economics in Helsinki and Founder of Market Shaping Lab. Become market makers. Panelists: the three experts of SAM.

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5 Things Every Salesperson Should Know About Their Prospects, According to Advantexe Learning Solutions' CEO

Hubspot Sales

Grow market share? Drivers of shareholder value Above all else, you need to know the drivers of your prospect's shareholder value. Every organization is in business to provide value to its customers and create value for its shareholders. Drivers of shareholder value vary by industry and company. Increase profit?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

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How cost effective is your marketing investment?

Customer Think

Laudable as this may be, in reality the purpose of any commercial business is to make profits for the benefit of its shareholders and employees by satisfying customers. It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its green credentials. The […]

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Ohmae’s 3C Model (Strategic Triangle)

Flevy

The model argues that effective Strategic Planning hinges on leveraging organizational strengths through corporate-focused strategies, aligning these strengths with market demands via customer-centric approaches, and surpassing competitors by employing competitor-focused tactics. Each C is independent, but has an impact on others—e.g.,