Remove products-and-services communication-skills
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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

In its 12 th year – it obtains the opinions of around 100 CMOs from professional service firms. And efforts to increase differentiation – perhaps through brand initiatives and service/client experience improvement (to counteract fee pressures and margin erosion) – should also increase in response.

Marketing 130
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Top Tactics for Selling to a Buying Committee

Brooks Group

But with the right skills and tactics, sales leaders can equip their teams to overcome challenges and win these deals. Internal champions: Enthusiastic supporters of your product or service who actively promote its adoption within the organization. Finance, operations, and management, oh my!

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

A variety of specialist (to professional services) and mainstream CRM systems were explored. Others commented that those who already have Adobe Creative Cloud | Details and products | Adobe , can also look at Free Design, Photo, and Video Tool | Adobe Express as alternative to Canva it’s already part of the package.

CRM 130
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Telephone skills: Anxiety, voice, etiquette and the client experience

Red Star Kim

Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings.

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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

Accountants, lawyers, paralegals, patent attorneys and financial advisers (both professional advisors and dedicated business development professionals) joined me at an MBL workshop on telephone skills for client service and selling. We explored the fundamentals of relationships, managing inbound calls and planning outbound calls.

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Referrer Management – Capacity and Capability

Red Star Kim

Delegates included both partners and business development professionals (some with a banking background) from law firms (employment, criminal, disputes, offshore), accountancy practices (audit, forensic, insolvency and restructuring and financial services. This post adds to the learning resources from the session. Set SMART goals.