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Manage EBITDA, But Don’t Neglect Commercial Productivity auto publish testing

SBI Growth

Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here. But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets.

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16 years later, the present — not future — of martech is here, but unevenly distributed

Customer Think

It’s very well run, and I eagerly look forward to reading it every time it’s published. The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. I was particularly […]

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Why Media Sales Professionals Want More Effective Marketing Strategies with Dani Buckley

The Center for Sales Strategy

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

Media 95
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Well, how did I get here?: Nutshell’s new VP of Marketing speaks out

Nutshell

Let me tell you about the last time I got fired: From October 2007 to December 2014, I managed a mixed martial arts blog that I won’t name here, because it’s been almost completely scrubbed from the internet by this point. Everything you publish needs a reason to exist. Everything you publish needs a reason to exist.

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Elevating Sales Performance: 6 Simple Tweaks for Big Impact

Mike Kunkle

Introduction I’ve published newsletters and blog posts recently about overhauls and full-fledged transformations, but today, I want to talk about some minor tweaks that can deliver significant improvements in sales force performance. Read more here: How Buyer Centric is your Sales Organization?

Sales 289
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Nutshell Announces Landing Pages

Nutshell

Introducing Nutshell’s Landing Pages , a feature here to unlock your website’s full potential for filling your sales pipeline! Designing, publishing, and managing your landing pages from within Nutshell makes it easier than ever for you to collect information about leads and improve your marketing and selling strategies.

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Nutshell Announces Landing Pages

Nutshell

Introducing Nutshell’s Landing Pages , a feature here to unlock your website’s full potential for filling your sales pipeline! Designing, publishing, and managing your landing pages from within Nutshell makes it easier than ever for you to collect information about leads and improve your marketing and selling strategies.