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Marketing Needs Science, Not Surveys

Corporate Visions

Marketers typically depend on "best practices" and surveys, not science, to set their B2B marketing strategy. Here are four ways to start using scientific research and data to inform your plans.

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Decision Science Explains the Power of Strong Brands

Customer Think

Read on to learn why established principles of decision science can explain the power […] But until recently, it’s been difficult for marketers to explain exactly why and how a strong brand produces these results.

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The Essential Behavioral Science Reading List for Marketers

Customer Think

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions.

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What Makes a Successful Startup? The Secret Science of Scaling

Hubspot Sales

Welcome to the Science of Scaling , a new podcast from the HubSpot Podcast Network, all about how to scale your revenue and sales. Far from it. Instead, what we need to focus on is not only how fast to scale but when to scale. And to find that formula, it takes a scientific, data-driven approach.

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The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. We bring the science—proven tactics, strategies, and methods that really work. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication.

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Alliance Management is not Rocket Science

Peter Simoons

In a recent round of feedback for one of our Alliance Masterclass, one of the participants concluded that alliance management is not Rocket Science and then others chimed in. Indeed, alliance management is not Rocket Science and its principles are simple! They felt that the principles of alliance management are rather simple.

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The Science Behind Customer Decision-Making

Customer Think

A Master Class: Unlocking The Psychology of Customer Experience Listen to the podcast: This issue is the first in an eight-part series to explore customer behavior and the psychology driving it.