What is Bottom of the Funnel (BOFU)?
Upland
AUGUST 30, 2023
Top of the Funnel (TOFU) : At the top of the funnel, prospects are introduced to a brand or product. Middle of the Funnel (MOFU) : In the middle of the funnel, prospects have moved beyond the initial awareness and are showing interest in the brand or product. This often involves researching various brands and products.
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