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What is Bottom of the Funnel (BOFU)?

Upland

Top of the Funnel (TOFU) : At the top of the funnel, prospects are introduced to a brand or product. Middle of the Funnel (MOFU) : In the middle of the funnel, prospects have moved beyond the initial awareness and are showing interest in the brand or product. This often involves researching various brands and products.

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The 6 Best Outlook CRMs for Seamless Office 365 Integration

Nutshell

Office 365 users can attest that Microsoft Outlook is the communication workhorse for anyone who sends and receives emails. An Office 365 Outlook CRM integration allows you to do so much more with your email service, including team collaboration, sales management, email marketing, and lead generation. Nutshell 2. HubSpot CRM 4.

CRM 71
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A Guide to Sales Enablement AIĀ 

Upland

ChatGPT and dozens of other artificial intelligence (AI) products have made a big splash for AI a bit of a novelty recently, dominating the conversation around productivity and efficiency in the B2B world. AI is streamlining workflows, increasing productivity, and helping sellers close bigger, better deals faster.

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The 6 Best Ecommerce Platforms for Your Online Business

Nutshell

Every business can get up to speed to sell its products online when equipped with the right tools. Keep reading to learn the features you must look for in an ecommerce website, the best ecommerce platforms available today, and how to choose the best one for your business. Table of Contents What is an ecommerce platform?

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What is Lead Nurturing, and How Can It Help You Get More Deals?

Nutshell

Lead nurturing is the process of building relationships with prospects who arenā€™t quite ready to purchase your product or service. Part of relationship-building is also educating the prospect on how your product or service can resolve their problems and improve their business. But how do we do that?

CRM 71
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The 8 best CRMs for marketing

Nutshell

Itā€™s about creating a lasting impression that will keep all your customers engaged with your products or services and coming back for more. Examples of a CRM in marketing include using a CRM to automatically send a series of emails to a lead once they take a specific action and generating reports on the effectiveness of marketing campaigns.

Marketing 171
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Which AI Tool is the Best Sales Writer: We Put Three to the Test

Hubspot Sales

Here, I put three AI tools to the test ā€” ChatGPT, ChatSpot, and Copy.ai ā€” to see which one writes the best cold email. I prompted each tool to write a cold email to a fake prospect named Katie. Here's the prompt I used: "Write a friendly email to Katie Wu, Head of Operations at Acme Corporations, introducing our new "SkyLite" App.